Ivy Hastings

Chief Executive Officer

Fusionbox

Jun 2020 - Current (6 years 3 months)

C

Board of Directors VP Communications

Colorado AMA

Jul 2014 - Current (12 years 2 months)

Developing strategic communication platform for Colorado Chapter of the AMA

VP Strategy

Fusionbox

Jan 2011 - Jun 2020 (9 years 6 months)

Create all integrated web strategies for Fusionbox clients across several sectors and industries including: financial, education, consumer products, B2B and web-based software.

Director of Business Development

Fusionbox

Jun 2004 - Jan 2011 (6 years 8 months)

O

Operations Manager

On Command

Aug 2001 - May 2004 (2 years 10 months)

Developed new nationwide contractor program for all installation activity Implemented trial and training phases for all proposed contractors Oversaw an 8 million dollar yearly capital budget Reduced overall contractor labor costs by 15% Conducted training for sales staff on technical features and limitations of all product platform Developed measurement tool for contractor performance Instituted training and certification program for all contractors Implemented web-based schedule management and dispatch tool Allocated time, contractors, and materials for all installation projects

A

Director of Client Services

Across Media Networks

Jan 1997 - Jan 2001 (4 years 1 month)

Managed a 20 million dollar web project including developing marketing strategies, coordinating design and development efforts, instituting workflow processes, generating an editorial vision, and creating legal policies Recruited, hired, coached, and trained a team of 18 Client Services Representatives who supported over 2,000 clients and 80 account executives Acted as liaison between Sales, Creative, and Programming departments Initiated new workflow processes that increased production by 20% Implemented a successful team system that improved efficiency, boosted morale, and increased accountability Wrote and edited online content, direct e-mail marketing pieces, user documentation, newsletters and technical papers

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