Chukut S.A., Yatsenko V.O. Communication strategies in public governance and administration: foreign and Ukrainian exper
Investments practice and experience P DOI
Dec 2021
The article is devoted to the study of communication strategies (CS) in public administration and finding ways to improve the processes of their implementation. The concepts of communication, CS and communication policy are revealed. The phenomenon of CS, their essence, features and principles that form the theoretical and methodological basis are studied. It is noted that CS are extremely important for bodies and organizations that are subjects of public administration. They help to determine the direction of activity and transform their main idea into key messages for each audience. The best practices of formation and implementation of CS of Europe, North America and Asia are analyzed. In developed countries, the establishment and develop