Breanne Burnell

Senior Social Media Manager

Nuzest Life

Mar 2024 - Current (2 years 7 months)

When it comes to your health, you deserve the best. Our premium nutritional supplements are formulated by global industry leaders and based on the latest scientific research. Quality without compromise, that’s our promise. Quick, convenient, and trustworthy, Nuzest products are designed to give your body what it needs to balance the demands of a busy life. Powerful, nutrient-packed formulas for a stronger, brighter, more active you. Good nutrition has been our starting point since way back in 2012. It's what our founder, Trevor Bolland, turned to when his daughter, Monique, was diagnosed with Multiple Sclerosis at 22. Not satisfied with the bleak prognosis they were given, they looked to health experts all over the world for advice and turn

Social Media Manager, Content Creator, & Marketing Consultant

Self-employed

Jun 2017 - Current (9 years 4 months)

• Working with 100+ brands including Allegiant Air, Aveeno, Bose, COOLA, Fabletics, Health-Ade, Jamba Juice, Macy's, Mophie, Pressed Juicery, Reebok, Reef, Revolve, Sperry, Sam's Club, etc.
• Bringing together a personal online community of 20,000+ across multiple social media platforms
• Strategizing, planning, location scouting, styling, shooting, photo/video editing, copywriting, and analyzing metrics for brand content creation campaigns
• Managing social media channels for a variety of clients across different industries
• Assisting large and small businesses in increasing their online presence and brand awareness via social media, community management, and influencer marketing
• Creating content for brand usage

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Social Media Marketing Account Manager

Aug 2022 - Jul 2023 (1 year)

• Acting as a key liaison between internal teams & clients (Lyft, Dolby, and TikTok)
• Managing the overall day-to-day of clients' social media strategy, calendars, and online presence
• Overseeing influencer management campaigns, relationships, and coordination
• Executing multiple projects at once while ensuring everything is high quality, on time, and on budget
• Owning brand content calendars and delivery of all content and projects to clients
• Testing and analyzing campaign strategies to achieve a variety of KPIs for client success
• Reporting on social media metric performance and optimizing methods for improvement
• Inspiring clients and internal teams with current industry trends translated to cli

Social Media Marketing Associate Manager

Aspire

Jul 2021 - Jul 2022 (1 year 1 month)

• Managing a team of social media coordinators and their professional growth
• Building out the company's first social media marketing team (and helping build out the company's first hybrid social/influencer team before that)
• Executing large-scale social media marketing campaigns for top-tier brands, including Samsung Global, Samsung US, Pinterest, Mezzetta, Bar Louie, Pure Culture Beauty, and The Company Store.
• Overseeing all client communication, including leading executive client meetings
• Creating and optimizing content calendars based on brand content pillars
• Copywriting/editing and visual asset strategy and sourcing for platforms including Instagram, Pinterest, TikTok, Facebook, LinkedIn, and Twitter

Social Media & Influencer Marketing Associate

Aspire

Nov 2020 - Jul 2021 (9 months)

• Executing large-scale social media & influencer marketing campaigns for top-tier brands, including Samsung Global, Bar Louie, Pure Culture Beauty, Mezzetta, Graco, WeTV, Lifetime, TTI Floorcare (Hoover), La Roche Posay, L'Oreal, etc.
• Daily communication with clients, including leading weekly client calls
• Creating and optimizing content calendars that are reflective of brand content pillars
• Copywriting and copyediting in coordination with the brand voice of a variety of clients
• Sourcing and strategy of visual assets for multiple platforms
• Daily management of social media platforms including Instagram, Pinterest, TikTok, Facebook, and Twitter
• Cross-team collaboration across the marketing, social med

Campaign Associate

Aspire

Aug 2020 - Nov 2020 (4 months)

Social Media and Digital Marketing Coordinator

ViX Paula Hermanny

Dec 2018 - Aug 2020 (1 year 9 months)

Since the early 2000s, ViX has been a top leading global luxury resort & swim brand with multiple manufacturing facilities in Brazil and 14 brick & mortar retail stores. ViX is sold in over 28 countries in hotels, specialty stores & major accounts including Nordstrom, Net-A-Porter, Bloomingdales, Saks, Everything But Water, Aman Resorts, Nikki Beach, Four Seasons & Ritz Carlton. Key Responsibilities Include:
• Managing social media strategy, copy, posting, & community management
• Managing all influencer and PR communications and gifting orders, including high-profile celebrities (Kendall Jenner, Jessica Alba, Billie Eilish, Hilary Duff, etc.)
• Copywriting for website content, PDPs, social media, email copy, etc.
• Deve

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Social Media and Content Marketer

Jul 2018 - Dec 2018 (6 months)

• Developing content distribution strategies and calendars for 9 accounts including Cover Glass USA, Natural Waters, Xiltrix, IT Accuracy, Synertrade, Trinity, Cabrella Shipping Insurance, and more.
• Communicating with clients daily, including weekly meetings and reporting
• Increasing conversion rates 300%+ via social and content marketing
• Working on social media strategy, planning, content creation, and management
• SEO copywriting for email marketing, blogs, and social media content
• Utilizing Adobe design and infographic creation for digital usage
• Designing email marketing campaigns & writing newsletter content
• Implementing HubSpot content strategies with keywords and content clusters
• Fo

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Marketing, Public Relations, Events, & Social Media Manager

Jan 2018 - Oct 2019 (1 year 10 months)

• Establishing engaged digital and face-to-face audiences by consistently creating content and interacting with consumers & industry professionals
• Organizing creative direction and analyzing campaign results for the target audience
• Building a brand image and voice on the website and social media platforms
• Managing relationships with upper management of large festivals & events
• Overseeing overall event execution and success, ensuring event account, employee, and customer satisfaction Shampoo & Chardonnay is a Paul Mitchell focus mobile blow dry bar bringing great hairstyles and a good time to special events, private parties, and music, food & wine festivals.

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Social Media & Content Marketing Intern

Jan 2018 - Jun 2018 (6 months)

• Creating content for 53 different work pages including slogans, company summaries, and detailing development solutions completed by the agency
• Managing brand reputations on Yelp, Google, etc.
• Editing content for website development within site launch constraints
• Managing social media posts for multiple brands across 5 different platforms
• Writing SEO-focused informative blogs on industry topics to generate traffic
• Understanding clients’ business needs, tailoring campaigns for their audience
• Thinking creatively and efficiently to produce new concepts
• Increasing brand reach by growing Instagram followers in relevant industry
• Developing marketing proposal plans by understanding target au

Promotional Brand Representative & Social Media Coordinator

Mktg

Aug 2017 - Jan 2019 (1 year 6 months)

• Live updating via social media during events to engage online community
• Organizing photos/videos from events for posting to social media
• Educating target consumer on products with a personable, strategic approach
• Managing event report forms, supplies, checks, photography, and a small team
• Encouraging sales across all channels by providing knowledge of DIAGEO brands and partnerships
• Compiling program reports with key learnings, wins, and opportunities for future events
• Executing each event with high energy, professional, and friendly demeanor
• Communicating & organizing among all parties - manager, ambassadors, accounts, clients MKTG INC is a global lifestyle marketing agency that builds impa

Marketing Assistant

Youth With A Mission

Jul 2017 - Aug 2017 (2 months)

• Assisting the Director of Marketing and advise other departments in all aspects of YWAM
• Creating advertisements, press releases, and newsletters to increase enrollment in Swiss programs
• Editing and graphic design of French guide via Adobe InDesign and Illustrator
• Developing future marketing plans for French and Swiss mission teams
• Facilitating hospitality with visiting Swiss & French groups (socializing, workshops, etc.)

Public Relations Chair

Sigma Kappa Sorority

Dec 2016 - Jun 2017 (7 months)

• Established and sustained positive chapter image on campus through the use of PR, social media, and events
• Maintained rapport with other on-campus organizations through continuous communication, events, and meetings
• Led chapter in the recruitment of new members based on values of personal growth, friendship, service, and loyalty

Social/Events Chair

Sigma Kappa Sorority

Dec 2015 - Dec 2016 (1 year 1 month)

• Managed multiple formal events and scheduled event calendar
• Worked with venues, catering, transportation, and security companies
• Continued membership involvement in outreach, academic excellence, and personal development

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News Reporter

Triton News Network

Apr 2014 - Jun 2016 (2 years 3 months)

• Delivered weekly broadcasts on informational, entertainment, and interview segments
• Extensive research on current local events and deciding which stories are newsworthy
• Commentary about various issues, choosing key figures & conducting interviews

Member

Sigma Kappa Sorority

Oct 2013 - Jun 2017 (3 years 9 months)

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Breanne Burnell

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