Melodi Meadows

F

Freelance Creative Director

Mar 2024 - Current (2 years 5 months)

- Lead concept development for e-commerce and brand shoots — from backdrop and lighting to mood, pose direction, and styling. - Translate collection themes into creative plans that support monthly drops with cohesion and edge. - Manage pre-production (casting input, set planning, styling pulls), on-set direction, and post-production feedback. - Select final photos for e-comm and campaign usage, ensuring consistency, clarity, and brand alignment. - Maintain and elevate the visual standard for all brand imagery across platforms. - Provide strong creative input during fittings or product reviews to anticipate styling needs before shoot day.

Creative Director

Beyond Yoga

Nov 2020 - Mar 2024 (3 years 5 months)

- Spearheaded full-funnel brand campaigns across digital, print, retail, and influencer channels, increasing brand engagement by 40%. - Directed all photography and video production for seasonal product launches and lifestyle campaigns. - Oversaw content strategy for email, e-commerce, packaging, and PR, ensuring consistency and impact. - Managed and mentored a cross-functional creative team, promoting career growth and design excellence. - Collaborated across departments (Product, Sales, Social) to align creative direction with business objectives. - Implemented streamlined creative workflows that reduced production time by 25%.

Art Director

Oneill

Feb 2018 - Mar 2020 (2 years 2 months)

- Directed seasonal campaign shoots and e-commerce visuals, enhancing consumer engagement. - Produced and designed print catalogs and retail displays aligned with brand strategy. - Partnered with e-commerce to design email campaigns that increased click-through rates by 20%.

Creative Director ( Freelance )

Selfemployed

Apr 2016 - Feb 2018 (1 year 11 months)

Creative Direction & Styling - Executed creative campaigns for brands such as Cartier, Calvin Klein, Aldo, Volcom, and more. - Managed creative teams for photoshoots and video content across digital platforms.

Content Creator

Free People

May 2013 - Apr 2016 (3 years)

- Produced original content for social, web, and email; contributed to 15% follower growth YoY. - Led photography and video content creation, collaborating closely with senior creatives.

Store Manager

Billabong

May 2011 - May 2013 (2 years 1 month)

- Provide a unique and enjoyable shopping experience for customers - Maintain merchandising standards - Manage payroll and create schedules - Oversee hiring and staff development - Implement store policies and standards

Sales Associate

Free People

Oct 2010 - May 2011 (8 months)

- Constructed visual displays - Upheld company standards - Informed customers on fits and latest trends - Acted as a personal shopper - Provided customers with an unforgettable shopping experience

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