Meda Newell
About
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Vice President, Global Head of Marketing
Charlotte, North Carolina, United States
Résumé
Jobs
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Vice President, Global Head of MarketingGPFeb 2026 - Current (7 months)- Vice President, Global Revenue MarketingGPSep 2024 - Feb 2026 (1 year 6 months)
- Vice President, Demand Generation and Field MarketingTecsys IncMar 2023 - Sep 2024 (1 year 7 months)
- Senior Director of Global Demand Generation, Field MarketingIntelex Technologies ULCMay 2022 - Mar 2023 (11 months)
- Global Demand Marketing Programs Leader for Industries, SAPSAPDec 2021 - May 2022 (6 months)
- North America Marketing Leader, S/4HANASAPJan 2018 - May 2022 (4 years 5 months)
- Global Marketing Leader, Support and Cloud ServicesSAPJan 2017 - Dec 2017 (1 year)
- Manager, Cloud Portfolio MarketingIBMJan 2016 - Jan 2017 (1 year 1 month)
- Manager, North America Industry Marketing and Seller EnablementIBMJul 2014 - Jan 2016 (1 year 7 months)
- Manager, Industry Market ManagementIBMJul 2011 - Jun 2014 (3 years)★ Actively support a portfolio of 8,500 clients, managing a team of 10 marketing professionals dedicated to creating marketing strategies covering 18 industries and 5 sectors for this Fortune 500 technology company. ★ Review and synthesize market intelligence, competitor activity, customer segmentation, messaging, and demand generation strategies. ★ Work closely with internal stakeholders to elevate the visibility of the Marketing function and secure buy-in for the use of innovative and effective marketing tactics. ★ Strengthened relationships with C-level executives through the establishment of the Client Council, engaging in discussions on how to align marketing efforts to address business needs. ★ Serve a key role at the annual Natio
- Healthcare Market Segment ManagerIBMApr 2009 - Jul 2011 (2 years 4 months)★ Fulfilled an integral role as single point of contact in the United States for all marketing efforts targeting the healthcare and life sciences sector. ★ Maintained accountability for all go to market planning, intra-company communications with other IBM stakeholders, and sales team training, with additional responsibilities for thought leadership, social marketing, direct marketing, and event coordination. ★ Monitored and forecast market trends and emerging opportunities for revenue growth and market share expansion. ★ Actively influenced and shaped the relationship between the company and industry analysts and media correspondents. ★ Notable achievements include a collaborative effort with a leading health plan to launch the IBM Col
- Strategy Marketing Manager - Healthcare and Life SciencesIBMAug 2008 - Apr 2009 (9 months)★ Recommended innovative and effective strategies to capture and grow market share, based on a solid foundation of market and industry research in the Healthcare and Life Sciences vertical. ★ Managed special projects to support top account strategy for up to 15 clients. ★ Developed thought leadership programs, managed relationships with media and analysts, and produced marketing intelligence reports.
- Healthcare Segment Executive and Marketing Manager- Healthcare and Life SciencesIBMOct 2002 - Aug 2008 (5 years 11 months)★ Significantly improved the skill sets of IBM sales teams through effective training, driving expansions of revenue within existing accounts. ★ Led monthly seller education calls while introducing Best Practices to govern all sales activity. ★ Directed marketing strategy and execution for small and mid-sized businesses, with oversight over territory marketing managers, sales teams, brand representation, and other core areas.
- Aliiances Marketing CommunicationsIBMMar 2001 - Oct 2002 (1 year 8 months)★ Led the coordination and execution of an integrated marketing communications plan to support the IBM-Siebel and IBM-PeopleSoft Alliances. ★ Managed a team consisting of professionals engaged in a remote and virtual capacity. ★ Assumed a leadership role leading the integrated marketing communications plan for the company’s Born on the Web, Born in the Boardroom customer set for the Americas.
- Education Industry Marketing ManagerIBMMay 2000 - Mar 2001 (11 months)
- Marketing CommunicationsIBMDec 1996 - May 2000 (3 years 6 months)
Education
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- BA Journalism, BA Political ScienceThe University of North Carolina at Chapel Hill
- Master of Business Administration (MBAUNC KenanFlagler Business School