Nisha Patel
About
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Head of Customer Marketing
Texas, United States
Résumé
Jobs
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Head of Customer MarketingFleetioFeb 2026 - Current (8 months)- Head of Customer MarketingAirtableApr 2025 - Feb 2026 (11 months)
- Vice President, Customer AdvocacyAutomation AnywhereAug 2024 - Apr 2025 (9 months)Responsible for leading the company’s Customer Advocacy vision and strategy and bringing our brand champions to life!
- Global Head of Customer AdvocacyAutomation AnywhereMay 2021 - Aug 2024 (3 years 4 months)Responsible for defining, building and execution of the company’s customer advocacy strategy and programs.
- Independent Consultant, Solutions MarketingInruleOct 2020 - May 2021 (8 months)Developed solution-oriented content that articulates InRule's value proposition to target buyers and markets and our differentiation in the marketplace.
Developed an intimate understanding of InRule customers and their most pressing business challenges through market interaction, research and feedback.
Developed marketing content/assets to support entire customer adoption lifecycle. - Independent Consultant, Customer AdvocacyEpiqOct 2020 - May 2021 (8 months)Responsible for creating case studies, developing client reference list/database, planning and execution of executive briefings with key strategic accounts as well as Customer Advisory Boards for Corporate Legal, Global Law firms.
- Senior Director, Customer MarketingBroadcom IncNov 2018 - Oct 2020 (2 years)Worked with key internal stakeholders to identify, recruit and cultivate potential customer advocates to support sales and marketing initiatives.
Built and implemented a focused approach to drive customer advocacy needs across entire Enterprise Software division and engage teams to support initiatives.
Identified, proposed, secured and implemented new third-party tool, ReferenceView (customer reference database) to achieve measurable, successful results focused on customer advocacy participation.
Created marketing materials to showcase customer success and engagement. - Senior Director, Solutions MarketingCA TechnologiesApr 2014 - Nov 2018 (4 years 8 months)Developed and implemented go-to-market plans to enhance the credibility of CA solutions within the Managed Service Provider industry. Executed activities to grow awareness and pipeline through thought leadership, demand gen campaigns, global communications leveraging social media, Marketo nurtures and newsletters.
• Fueled increased awareness, leads and pipeline in the MSP channel. Assisted in the development of an $18M+ pipeline and closed revenue of $2.6M over two years.
• Created and executed social promotions to drive 660+MSP attendance (largest ever attendance at company conference – CA World).
• Introduced MSP Zone at CA World ’18; played an integral part project managing all aspects of onsite activities.
• Impleme - Senior Director, Customer ProgramsCA TechnologiesJan 2009 - Jan 2014 (5 years 1 month)Developed proactive and recurring customer and sales programs for our organization. Managed and supported all aspects of our Customer and Partner Advisory Councils, liaised with respective teams to build a strong network of customers for subsequent lead generation and marketing activities, created and promoted Centers of Excellence to allow cross-collaboration and shared best practices, lead the team's presence at our company conference, and provided ownership and coordination for a cross-functional Customer Programs team.
Key Accomplishments:
• Create Centers of Excellence to drive cross collaboration globally via verticals and provide sales with best practices, use case opportunities, resources and discussion forums. - Principal Product Marketing ManagerCA TechnologiesJan 2000 - Jan 2005 (5 years 1 month)Worked with product management, sales and marketing communications counterparts to define product direction and messaging; subsequently developed go-to-market strategy and plan for change and configuration management solution.
Key Accomplishments:
• Developed, managed and executed marketing activities to support sales initiatives, generate revenue and promote product/company awareness.
• Created content for external collateral including whiteboards, brochures, product and solution briefs, direct mail pieces and web support.
• Created and maintained product web presence including all graphics, documentation, and downloads which included new microsites to support specific marketing campaigns.
• Recommended indus - Senior Product Marketing ManagerCA TechnologiesJun 1999 - Jan 2009 (9 years 8 months)• Work with extended team counterparts to define product direction and develop Go-To-Market strategy and plan
• Develop, manage and execute product marketing and ITIL activities to support sales initiatives, generate revenue and promote product/company awareness
• Perform market analysis and competitive analysis
• Create external collateral - brochures, product descriptions, direct mail pieces, product briefs
• Provide supporting sales presentations, sales triggers, pocket guides, prospect pains, competitive analysis, FAQs
• Initiate, manage and execute seminars to support marketing campaigns targeting prospects and/or customer base
• Conduct product training to in-house Call Centers
• Propose and manage s - Marketing Programs ManagerCA TechnologiesJun 1999 - Jun 2000 (1 year 1 month)(Acquired by Computer Associates)
• Initiate, develop and implement marketing programs via Direct Mail, Email Blasts, Web Support, Web Seminars, Advertisements and Trade Shows for the “COOL” software product line.
• Direct the execution of business to business marketing programs consisting of lead generating campaigns and company/product awareness campaigns.
• Use creative engineering to develop the graphic layout and content for direct marketing campaigns.
• Identify campaign goals and objectives, obtain approvals, and jointly develop strategies and budget.
• Develop time tables and project management schedules for all marketing programs.
• Create content for direct mail collateral as well as email blasts and
Education
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- MBA - Marketing, BS Economics/International BusinessThe University of Southern MississippiJan 1988 - Jan 1994 (6 years 1 month)
- Kodaikanal International SchoolKodaikanal International SchoolJan 1986 - Jan 1988 (2 years 1 month)