Jakub V

Jakub V

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Head of Performance Marketing at Groupon
Prague, Czechia
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Résumé

Jobs verified_user 0% verified
  • Groupon
    Head of Performance Marketing
    Groupon
    Feb 2025 - Current (1 year 9 months)
  • Groupon
    Senior Consultant - Paid Media
    Groupon
    Jun 2024 - Feb 2025 (9 months)
  • J
    Marketing, Data & Analytics Consultant
    JakubValda.com
    Oct 2018 - Feb 2025 (6 years 5 months)
    I am a digital marketing & analytics freelancer with 15+ years of experience, £60M+ of spend managed and multiple PPC awards. Main services are SEO, PPC, Paid Social, Analytics:
    • SEO: SEO Audit | SEO Management | On-site SEO | Off-site SEO
    • PPC: PPC Audit | PPC Management | Google Ads | Bing Ads
    • Paid Social: Paid Social Audit | Facebook Ads | Instagram Ads | LinkedIn Ads
    • Analytics: Analytics Audit | Google Analytics 4 | Dashboards & Reporting | MarTech More info about prices and services can be found on my website: www.jakubvalda.com Show less
  • Noetic Marketing Technologies Ltd
    Head of Biddable Media
    Noetic Marketing Technologies Ltd
    Sep 2017 - Oct 2018 (1 year 2 months)
    - Awards: European Search Awards 2018: shortlisted for 2 categories (including Best PPC Campaign) - Role: heading up performance marketing department for a marketing & technology agency - Clients: Imperial London Hotels, printed.com, Noetic Marketing Technologies - Paid search: Google Ads, Bing Ads, Google Hotel Ads, Google Shopping, Search remarketing - Paid social: LinkedIn Ads, Facebook Ads, Instagram Ads, Twitter Ads, Paid social remarketing - Display: DBM Programmatic display, Google Display Network, Remarketing campaigns - Strategy: Developing and implementing online marketing strategies and processes - Client & supplier relations: primary poin
  • Betsson Group
    PPC Integration Lead
    Betsson Group
    Sep 2016 - Sep 2017 (1 year 1 month)
    - Awards: Finalist of European Search Awards 2017: Best Use of PPC in Gaming - Role: responsible for PPC best practices, tech & data integration, synergies of PPC with other channels within the group, reporting & forecasting for both PPC and the overall marketing team - Brands: Betsson, Betsafe, Nordicbet, Starcasino, Racebets, Casino Euro, Casino DK - Markets: UK, Ireland, Spain, Italy, Denmark, Norway - PPC strategy & best practice: researching, developing and implementing PPC best practices - Marketing analysis: Marketing audits, Attribution, Customer Lifetime Value, Demand triggers, Performance drivers analysis, Budgeting & forecasting, cross-channel analysis - Data Science & Engineering integration: working with data and tech departmen
  • MediaCom
    Senior Planner Buyer
    MediaCom
    Apr 2015 - Sep 2016 (1 year 6 months)
    - Awards: UK Search Awards 2015 –Best Large Integrated Agency award (Winner) & Best Use of Search in Retail (Finalist), Drum Search Awards 2016: Best Retail/ecommerce Campaign (Finalist) - Role: Managing PPC for the second biggest PPC client of MediaCom UK (DFS & Sofa Workshop) - Budget of over £8 million/year, split between Paid search (Google & Bing) and Shopping - Client management: Main client contact: regular calls, presentation and ad-hoc analyses - Campaign optimisation: Day-to-day bid, ad, landing pages, targeting and tracking optimisations - Integrated planning: Planning, execution and PCA with digital, TV, print, radio & outdoor - Testing design & optimisation: Creating testing plan, execution and evaluation of tests - Google Stor
  • O
    Online Marketing Specialist
    Jan 2014 - Apr 2015 (1 year 4 months)
    - Role: launching Euroffice in the German market & growing UK Office Direct in the UK market - Channels: Paid search (Google & Bing), Google Shopping, Affiliate Marketing - Keyword generation: designed process to generate over 1,000,000 new keywords in 3 months - Paid search optimisation: positive & negative keyword analysis, gap analysis, bid management, ad copy testing, landing page optimisation & testing, differential pricing for PPC, remarketing strategy - Google Shopping optimisation: developed group conversion analysis for Google Shopping - Attribution: using in-house attribution system to optimise the marketing budget - Affiliate marketing management: negotiation with publishers, designing affiliate promotions - Team management: mana
  • New Scientist
    Online Marketing Specialist (Contract)
    New Scientist
    Oct 2013 - Dec 2013 (3 months)
    - Role: Contract role for optimising PPC for the New Scientist print & online subscriptions - Channels: Google Search Ads & Google Display Ads, targeting English speakers globally - Search & Display audit: reviewing performance, setup and developing optimisation plan - Search & Display optimisation: settings, targeting, bidding, ads & landing pages optimisations - CRO: Website and landing page optimisation to improve user experience and quality score - Results: Subscriptions up 20% YoY while CPA down 40% YoY Show less
  • Enactus
    Business Consultacy Team Leader
    Enactus
    Sep 2012 - Sep 2013 (1 year 1 month)
    - Role: Project manager of a team of 15 students consulting businesses & raising money for charity - Projects included marketing consultancy, events or a new market entry
  • B
    Online Marketing Executive / Consultant
    BA Profit
    Feb 2009 - Sep 2012 (3 years 8 months)
    - Role: Online marketing consulting firm primarily focused on SME in the Czech market - PPC management: PPC audits, account setups, optimisation and reporting - SEO management: SEO audits, keywords research, , on-site and off-site optimisations - Web optimisation: web audits, web development using CMS, conversion rate optimisation - Email marketing: copy writing, segmentation, email distribution
  • J
    Tennis coach
    JR Tennis Academy
    Sep 2008 - Jun 2010 (1 year 10 months)
    - Role: coaching, physical preparation, sport psychology and team-building of 20+ tennis players
Education verified_user 0% verified
  • The University of Birmingham
    master, Master of Science (MSc), Marketing
    The University of Birmingham
    Jan 2012 - Jan 2013 (1 year 1 month)
  • S
    bachelor, Bachelor of Arts (BA), Communication and Media Studies, GPA 3.5/4
    State University of New York Empire State College
    Jan 2009 - Jan 2011 (2 years 1 month)
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