Melissa Hougie

I build growth engines from scratch and scale them into repeatable systems. As a founding marketer three times over, I've learned that the best GTM strategies aren't just well-planned; they're well-executed, constantly tested, and built to compound. I've scaled ARR from $3M to $30M at Ocrolus, generated 60%+ of U.S. pipeline at Bud, and delivered 12.2x ROI on a lean budget at Arrow. What's changed recently is how I work. I now use AI as a daily operating layer, building Claude-powered content engines, automating prospect research, wiring together intent signals and outreach workflows, and shipping things in days or weeks that used to take months. I'm genuinely excited about what's possible when you combine strong GTM instincts and writing skills with modern AI tools. I thrive at early and growth-stage B2B SaaS companies where the mandate is clear: build the pipeline engine, prove what works, then scale it. I work best when I'm close to the founder, close to sales, and directly accountable to revenue. Currently selectively exploring full-time opportunities in demand generation, growth marketing, and GTM leadership.