Irene Inglessis

Head of Marketing, SEMEA

Sysdig

Oct 2021 - Current (4 years 11 months)

Own and execute the go-to-market marketing strategy across Southern Europe and Middle East - spanning demand generation, field and partner marketing, communications, and regional brand presence. * Launched Sysdig's marketing presence in the Middle East from scratch, building partner relationships and co-developing GTM programs in a new market. * Developed Ghost Shell, a retro hacker-style game that was played 5,000+ times in six weeks and drove a 25% increase in traffic to threat research content - an example of using creative formats to solve a B2B awareness problem. * Built a sustained CISO engagement program (a dedicated podcast season, executive networking events, and curated education experiences) to position the company as a truste

Senior Manager, Global Events & Partnerships

Scandit

Jun 2017 - Oct 2021 (4 years 5 months)

Built and led two global marketing functions — partner marketing and event marketing — from scratch, defining strategy, hiring and developing teams, and managing execution across major international programs. * Defined and executed the global partner marketing and event strategy, generating over $5M in annual marketing-attributed pipeline. * Developed joint GTM strategies and co-marketing programs with tier-one partners including Apple, Samsung, SAP, and Oracle. * Implemented marketing operations processes to improve lead tracking and conversion; conducted regular ROI analysis across all activities.

Marketing Director & Consultant

navlab anywhere

Jun 2016 - Jun 2017 (1 year 1 month)

GTM strategy and business development consulting for navlab and its clients, including advising an Italian subscription-box company on US market entry, partnership strategy and VC engagement.

Strategic Partnership and Account Manager

Powa Technologies

Oct 2014 - Mar 2016 (1 year 6 months)

Powa Technologies is an international commerce specialist that creates technologies to seamlessly integrate the physical and digital worlds. It offers PowaTag, a mobile application that enables payments, which is comprised of PowaTag codes that transform existing marketing media such as billboards, printed material, and advertisements. It also offers many other products, including PowaWeb, powaPos, PowaPIN, and more. The company was incorporated in 2007 and is based in London, United Kingdom. It operates as a subsidiary of SuperCom Ltd.

Assistant Digital Marketing Manager

Edizioni Riza

Nov 2010 - May 2014 (3 years 7 months)

Edizioni Riza is an Italian publishing house specialized in psychology, health, and well-being.

U

GEI/SNAP Intern

US Embassy Rome

Dec 2009 - Jul 2010 (8 months)

Senior Intern

Global Womens Leadership Network GWLN

Jun 2007

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