Frank Barry
About
Detail
CEO & Founding Team
San Diego, California, United States
Résumé
Jobs
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CEO & Founding TeamTithelyJan 2025 - Current (1 year 5 months)Co-founded Tithely in 2015 with a simple conviction: churches deserve world-class technology to help them change the world. What started as a giving platform has grown into a connected suite of tools — giving, people management, kids check-in, groups, service planning, mobile engagement, child safety, background checks, and more — now used by over 53,000 churches around the world. As CEO, I try to keep things simple: build an exceptional team of 225+ people who care deeply about the church, create technology that is powerful yet simple to use, serve our customers with excellence, and operate with discipline at every level of the business. Over time, that’s meant expanding our platform, bringing together great teams through acquisitions,- COO/CMO & Founding Team MemberTithelyMar 2018 - Current (8 years 3 months)
- CRO & Founding Team MemberTithelyMar 2018 - Dec 2024 (6 years 10 months)
- Angel Investor, Board Member, & Founding TeamTithelyMay 2015 - Current (11 years 1 month)
- Founding Team, Angel Investor, Board MemberTithelyJan 2015 - Feb 2018 (3 years 2 months)
- Director, Business Development, New Growth Ventures & Partners - Global PaymentsBlackbaudOct 2014 - May 2018 (3 years 8 months)As Director of New Growth Ventures and Partners in Blackbaud’s global payments business, I’m responsible for helping simplify payment processing for nonprofits worldwide by expanding the footprint of Blackbaud’s payment platform and API. Identifying, analyzing, negotiating, managing and executing upon opportunities and partnerships as well as understanding how to build relationships for both short- and long-term value are central to my role. Ultimately, I’m responsible for driving hyper-growth through new product development, establishing a thriving partner network, and long rang strategic planning. Specialties: Business Development, Strategic Partnerships, Identifying Profit Opportunities, Product Conceptualization & Development, Payments
- Sr. Digital & Demand Generation MarketerBlackbaudOct 2011 - Sep 2014 (3 years)Responsible for leading a team focused on developing and executing multi-channel inbound demand generation programs and campaigns that build positive brand sentiment, engage key influencers, generate new leads, grow pipeline and contribute to the bottom line. B2B marketing campaigns include web strategy, search engine marketing (SEO/SEM/PPC), social media engagement, online advertising (using platforms like Bizo, SnapApp, and others), content marketing (leveraging Kapost) and syndication, influencer outreach, and marketing automation (leveraging Marketo). Highlights: ► Grew bookings by over 20% YoY and leads by over 15% YoY for three consecutive years. ► Improved social media engagement for demand generation campaigns resulting in websi
- Sr. Product Marketing ManagerBlackbaudJan 2011 - Dec 2011 (1 year)Responsible for product branding, market segmentation and positioning, defining and understanding the competitive landscape, developing go-to-market strategies, pricing, packaging, sales enablement and B2B demand generation. Results: Launched new offerings that helped grow bookings by 192%, units sold by 103%, and improved win rates by 15%.
- CContributorContent Strategist Content Marketing Institute HubSpot Mashable OthersJan 2010 - Mar 2016 (6 years 3 months)I write about content marketing, search marketing, social marketing, and online fundraising for The Content Strategist, Content Marketing Institute, HubSpot, and Mashable, and I contribute to industry publications like Fundraising Success Magazine, npENGAGE Magazine, Beth's Blog, The Chronicle of Philanthropy and others.
- Professional Services and Consulting ManagerBlackbaudJan 2007 - Dec 2010 (4 years)Responsible for leading a team of consultants and ensuring the successful delivery of consulting services for a large number of simultaneously running projects, hitting team utilization targets, growing revenue in assigned accounts, and partnering with sales and marketing to create new service offerings, create efficiencies and more effectively sell professional services. Results: Successfully managed technical and creative teams that brought in millions of dollars in services revenue, consistently hit team utilization, and rolled out numerous new service offerings.
- KConsultant and Project ManagerKinteraJun 2005 - Dec 2006 (1 year 7 months)
- LTalent ScoutLetics SportsJan 2003 - Jun 2005 (2 years 6 months)
- SYouth ministerSan Diego Church of ChristJan 2002 - May 2005 (3 years 5 months)
Education
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- Computer Science, Computer ScienceSan Diego State UniversityJan 1999 - Dec 2003 (5 years)Completed BS degree in computer science and engineering.
Projects (professional or personal)
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- BBuilding a Content Marketing OperationMay 2014Marketers now know that they must become publishers. Content drives conversion, nurtures leads, and is the Yin to your social Yang. Good content will move your prospect through the funnel and position you as the thought leader in your space. The question is, how do you actually DO content marketing? And what does it take to be your own publisher?
- CContent Project Designed to Engage & Convert Target BuyersOct 2013Whether you need advice on expanding your donor base with social media or you’re looking for tips to better navigate the new healthcare regulations for email marketing, we’ve got your covered. From social fundraising to HIPAA compliance, and everything in between, consider this your one-stop-shop for all your fundraising needs.
- CContent Marketing Research ReportJul 2013Content Marketing Institute is pleased to announce our first-ever research study on nonprofits. The report, Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America, produced with Blackbaud and sponsored by FusionSpark Media, provides insights on the content marketing habits of 1,714 respondents representing a broad range of nonprofit agencies and organizations. In this report, we present findings for the overall sample and then look at some of the key differences between those who rated themselves as most effective and those who rated themselves as less effective at content marketing.
- eeBook Series Developed to Target Fundraising and Marketing Nonprofit ProsJan 2013Leading experts have come together to share fundraising ideas, best practices and years of experience in helping nonprofits boost donor retention. Download the eBook and be sure to put their ideas into practice!
Awards
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- KNamed One of the to 50 Content Marketing Brands in 2014Kapost Content MarketingDec 2014According to Kapost, many companies use content marketing, but few create out of this world content experiences that stand out and raise above the rest. The team at Kapost evaluated the content of hundreds of brands, and ranked them based on their innovation, engagement, frequency, and design. Blackbuad made it into the to 50 fifty!! http://kapost.com/kapost-50-content-marketing/#blackbaud50
- KMasters of the eBookKapost Content MarketingOct 2014A compilation of the best marketing eBooks ever created. Including best practices for eBook creation, design, & promotion. Flip through some of the most illustrative examples of eBook execution based on topic, or learn how to put together an entire eBook. http://content.kapost.com/masters-of-the-ebook-interactive
- Presidents ClubBlackbaudDec 2011One of only two marketers who received the Presidents Club Award for boosting business results and overachievement above and beyond the expected growth plan.
Publications
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- The Future of Fundraising EbookBlackbaudMar 2015Sixteen leading nonprofit experts have come together to share innovative trends, fundraising ideas, and best practices that will help nonprofits keep their supporters in focus in a new era of philanthropy. Download the eBook for fresh ideas you can put into practice today.
- KBuilding a Content OperationKapost SlideShareMay 2014
- C2014 Nonprofit Content Marketing Research: Benchmarks, Budgets and Trends–North AmericaContent Marketing InstituteNov 2013Welcome to our first report that looks at the content marketing practices of nonprofit professionals in North America. We are pleased to report that 92% of the nonprofit professionals we surveyed are using content marketing. Sixty-nine percent have someone who oversees content marketing strategy and 65% are producing more content than they were one year ago. These nonprofit professionals use an average of four social media platforms to distribute content, with 91% using Facebook. On the flip side, only 26% of our respondents rate themselves as effective at content marketing, and only 25% have a documented content strategy to guide their efforts. The numbers in the charts here reflect the findings from the overall sample of 1,714 respondent
- BnpENGAGE Magazine: Growing Your Online PresenseBlackbaud IncBuilding your online presence can be difficult. It takes patience, diligence, perseverance, some technical know-how and a lot of time. When you take a minute to think about all the hours you’ve put in you begin get an idea of what it’s costing you. With that in mind I’m sure you’d like to make sure you’re focusing your efforts in the right direction in order to achieve the best possible return on the investment of your time and money. Let’s take a look at three big focus areas that should be part of your nonprofit digital marketing program.
- npENGAGE by Blackbaud | Resources for NonprofitsBlackbaudMulti-author band publication focused on fundraising, social media and marketing for the nonprofit industry.
- npEngage: Fundraising, Social Media and Marketing Resources for NonprofitsBlackbaudFundraising, Social Media and Marketing Resources for Nonprofits