Faridy Palacios Moreno

Partner Enablement & Commercial Strategy Manager

ServiceNow

Sep 2024 - Current (1 year 11 months)

Leading partner strategy and ecosystem expansion at ServiceNow, helping enterprises unlock the power of AI and digital workflows to transform how they work.

Enterprise Account Advisor

DocuSign

Apr 2022 - Apr 2025 (3 years 1 month)

Managed strategic enterprise accounts to accelerate digital agreement transformation and workflow automation. • Delivered consultative sales for DocuSign’s Agreement Cloud, focusing on efficiency, compliance, and scalability. • Built strong executive relationships and developed tailored strategies to drive adoption and customer success.

Intelligent Spend Sales Specialist

SAP

Jun 2019 - Apr 2022 (2 years 11 months)

Led strategic sales initiatives for SAP Ariba and Fieldglass solutions, focusing on large enterprise accounts across diverse industries. • Advised C-level stakeholders on how to optimize procurement, external workforce management, and spend visibility through intelligent technologies. • Developed tailored value propositions to support clients’ digital transformation goals in sourcing, supplier collaboration, and contingent labor. • Managed the full sales cycle, from opportunity qualification to closing, driving revenue growth within the Intelligent Spend Management portfolio. • Partnered with cross-functional teams to deliver business cases, demos, and innovation sessions aligned to customer priorities. Show less

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Sales And Marketing Director

Oct 2017 - Nov 2018 (1 year 2 months)

Led the company’s go-to-market strategy, overseeing commercial operations and B2B marketing efforts for technology and innovation-driven solutions. • Designed and executed commercial plans aligned with business growth objectives. • Managed multi-industry client portfolios, enhancing brand positioning and customer engagement. • Built and led cross-functional teams to drive lead generation, strategic partnerships, and revenue acceleration. • Developed market insights and competitive strategies to identify and capitalize on business opportunities. Show less

Analytics Sales Manager

Enable

Dec 2016 - Jul 2017 (8 months)

Led the sales strategy for business intelligence and analytics solutions, enabling clients to unlock data-driven insights for strategic decision-making. • Promoted BI and financial planning tools to improve operational efficiency across sectors. • Built and nurtured C-level relationships to position value-based solutions. • Collaborated with technical teams to deliver tailored proposals that supported digital transformation goals.

Account Executive

Enable

May 2013 - Dec 2016 (3 years 8 months)

Drove business development across diverse industries including retail, manufacturing, logistics, agriculture, services, and financial services. • Specialized in SAP ERP, BI, digital transformation platforms, and strategic management tools. • Prospected and closed new accounts in both enterprise and SMB segments. • Delivered customized tech solutions that aligned with client-specific needs and long-term objectives.

Relationship Officer

CITI

Dec 2009 - Jul 2012 (2 years 8 months)

Provided personalized financial solutions focused on risk management and portfolio growth within the personal banking segment. • Managed both deposit and loan products to optimize customer portfolios and deepen relationships. • Delivered investment advisory services in compliance with regulations from the Central Bank of Colombia. • Handled administrative reporting and performance metrics to support branch forecasting and goal achievement. Show less

Branch Manager – Extended Hours Division

Bancolombia

Sep 2004 - Dec 2009 (5 years 4 months)

Oversaw the administrative, operational, and commercial management of the branch, ensuring compliance with corporate security and customer service standards. • Managed daily operations to ensure efficiency, risk control, and customer satisfaction. • Reported performance metrics and team development plans to senior management. • Led cross-functional staff, aligning goals with branch objectives and client needs.

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Senior Sales Executive

LOGOFORMAS S.A.S

May 2004 - Dec 2004 (8 months)

Led consultative sales efforts in the graphic arts industry, helping clients adopt innovative advertising strategies and creative solutions. • Advised businesses on design and printing services to enhance brand visibility and customer engagement. • Promoted product innovation, resulting in increased client acquisition and loyalty. • Supported campaign development tailored to industry-specific marketing needs.

Coordinador Call Center

Cine Colombia

Nov 1999 - May 2000 (7 months)

Ensured the effective operation of the company’s call center, coordinating closely with sales locations and distribution teams to guarantee up-to-date scheduling and content availability across theaters. • Monitored service levels and team performance. • Acted as a communication bridge between operations and customer-facing units.

Sales & Operations Administrator | Call Center Coordinator

Cine Colombia

May 1997 - Sep 2000 (3 years 5 months)

Led the administrative, commercial, and financial operations of a high-traffic retail point of sale. Oversaw budgeting, payroll, and financial reporting, ensuring efficient resource allocation to enhance customer experience and service quality. • Managed a team of 12 operational staff, fostering performance and engagement. • Developed and implemented the annual budget, optimizing profitability. • Streamlined internal processes and improved infrastructure usage to elevate service standards. Show less

Faridy Palacios Moreno

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