Valerie Oswalt

Advisory Board Member

Forward Consumer Partners

Nov 2023 - Current (2 years 10 months)

Consumer-focused firm making significant investments in powerful brands that make beloved products.

Chief Executive Officer

Kodiak Cakes

Nov 2022 - Current (3 years 10 months)

Executive Vice President and President Campbell Snacks

Campbell Soup Company

Mar 2020 - Nov 2022 (2 years 9 months)

Led a high-performance inclusive and diverse organization that delivers on internal and external goals, while integrating a $4B Net Revenue portfolio of world class better-for-you snack brands to include Goldfish, Milano, Kettle Chips and Cape Cod. • Fiscal 2022 and Fiscal 2021 gained or held market share on 75% of the portfolio, with a focus on 9 power brands. • Fiscal 2022 launched $60MM Gross Sales of innovation, delivered 35%+ Household penetration gains and won a Cannes Lions award for new Goldfish “Go For the Handful” campaign. • Fiscal 2021 grew Net Revenue +5.2% and EBIT +8.4% vs. PY, improved working capital and delivered free cash flow plan. • Successfully completed the SAP integration of the $2B Net Revenue Snyder’s-Lance busines

Chief Executive Officer

Century Snacks LLC

Jul 2018 - Mar 2020 (1 year 9 months)

CEO Century Snacks Transformed a $120MM Trail Mix and Snack Nut business with a portfolio comprised of over 400 branded, private label and commercial products distributed across the US. Renegotiated debt covenants and raised an additional $10MM in capital. • Successfully developed and executed a turn-around strategy that led to the 2019 results of +3% Gross Sales, +22% Gross Profit and +54.3% EBITDA vs. PY. All metrics at or above the Board Plan. • Led a restructure of Operations to drive direct and indirect labor efficiency, reduce inventory, rationalize SKUs and address complexity. Improved Cash Flow and Working Capital. • Relaunching two national brands with enhanced packaging, reformulations and expanded internationally into Mexico with

President of NA Confections Business

Mondelez International

Aug 2017 - Jun 2018 (11 months)

Led the full P&L for the NA Confections portfolio of brands to include Trident, Halls, Sour Patch Kids, Cadbury and Oreo Chocolate ($1.5B NR); includes responsibility for manufacturing, supply chain, marketing, and dotted line RD&Q and Sales. • Reset our Strategic plan and organization to capitalize on the changing consumer, retailer and competitive landscape. • Successfully launching Oreo Chocolate in the US, one of the fastest growing brands, achieving $50MM+ its 1st year.

President of NA Sales

Mondelez International

Jan 2015 - Jan 2017 (2 years 1 month)

Led all channels of the US and Canadian Sales Organization across the snacks and confectionery businesses ($7B NR) and 6K employees including our Direct Store Delivery Sales Force (Nabisco), Retail, Mass, Drug, Value, C-Store & FS businesses. • Responsible for the Revenue Management team who sets the strategy for Trade, Price Pack Architecture and Net Revenue. • Led the cross-functional team responsible for growing our Drug, Value, Club and C-store businesses. • Led a massive Sales Transformation agenda to include redesigning organizations to be more efficient and effective, centralizing back office support and optimizing our processes and ways of working.

Area Vice President Of Sales

Mondelez International

Jan 2012 - Jan 2015 (3 years 1 month)

Led the West Area Direct Store Delivery Sales Force, Confections/Biscuit warehouse business and Area Customer teams, representing $1B+ in Revenue supported by a cross-functional team including Category Management, Shopper Marketing, Supply Chain, Human Resources and Finance. • Delivered top sales growth, exceeding Annual Contract, and growing share in 86% of Revenue for 3 consecutive years. • In a short period of time became indispensable partners to key Customers driving sustainable profitable Category growth.

Vice President Business Development

Kraft Foods Group

Jan 2011 - Jan 2012 (1 year 1 month)

Led Kraft Foods North Americas’ Sales innovation end-to-end strategy which supported the objective of delivering best in class New Product growth. Led the strategic design of two world class Sales organizations for Kraft and Mondelēz International as a result of the Kraft Foods spin-off.

Vice President of Supply Chain - West Area

Kraft Foods Group

Jan 2010 - Jan 2011 (1 year 1 month)

Led the West Area Logistics Organization responsible for the Demand planning, Inventory Management, and Distribution of $3.5B+ of Kraft product via a Direct Store Delivery and Warehouse Distribution Network. • Gained strategic alignment with key Customers to reinvest Supply Chain savings into the business. Driving supply chain efficiencies by focusing on shelf driven demand and implementing Lean Six Sigma projects. • Successfully implemented a Network Optimization strategy overseeing 3 DCs, 17 DSD branches and 10 cross docks.

Vice president - Walmart - Beverage, Coffee & Grocery

Kraft Foods Group

Jan 2008 - Jan 2010 (2 years 1 month)

Led a Sales Team responsible for $2B+ in Revenue across brands such as Maxwell House, Starbucks, Gevalia, Tassimo, Capri Sun and Crystal Light. Leveraged $350MM+ trade and co-marketing funds to drive best in class results and trade ROI. Leveraged Consumer Insights to build effective marketing plans to maximize trade investment, exploit new item launches and effectively manage category revenue and profit. Consistently grew sales while increasing margins, exceeding plan expectations and driving productivity despite a challenging economic environment. • Kraft Team was recognized as Walmart’s “Supplier of the Year.”

Vice President Of Retail

Kraft Foods Group

Jan 2005 - Jan 2008 (3 years 1 month)

Responsible for leading 750+ employees across Kraft Warehouse (Coffee, Beverage, Cheese, Grocery), Pizza and Nabisco DSD businesses. Provided strategic direction to enable the achievement of $1B+ in Revenue across a diverse Customer base. Successfully integrated Kraft Retail responsibility to include the entire Warehouse, Nabisco and Pizza portfolio; an intensive year long process that required the redesign of 300+ Sales Representatives, 25 Retail Managers and 3 Retail Directors. • Successfully led the pilot of a team of Kraft Sales Representatives in Convenience Stores.

Sr. Business Manager - Safeway Customer

Kraft Foods Group

Jan 2003 - Jan 2005 (2 years 1 month)

Led a Sales team responsible for Customer selling, Category Development, Space Management and Trade Planning across Warehouse and Pizza/Nabisco DSD businesses. Ensured the efficient and effective utilization of $50MM in trade to achieve sales objectives in excess of $300MM. Developed mutually beneficial marketing programs for Kraft and Safeway. • Successfully piloted Starbucks Coffee via DSD in Safeway stores in Southern California. • Redesigned the team and established new planning and communication processes resulting in best in class Revenue growth, plan attainment and Retail communication/execution. • Delivered Key Performance Indicators such as new item speed to shelf, share, TDPs and F&D conversion.

Marketing Manager

Kraft Foods Group

Jan 2001 - Jan 2003 (2 years 1 month)

Responsible for the management of trade budgets, co-marketing, syndicated data and consumer research for the West Area Customers. Translated syndicated and consumer research learning’s to Customer Teams and Customers. Provided key insights to Customers by leveraging tools such as Nielsen, Market Structure Studies, Household Panel data, Brand-specific studies and Spectra. Oversaw strategic Customer sales trade budgets including the Kroger West, Albertson’s, Raleys and Save Mart. Continually trained and developed field sales personnel on trade principles and efficient promotional modeling. • Achieved the Nabisco sales target for strategic Customers, $175MM+ annual revenue. • Successfully secured incremental funding for strategic Customers

Sales Planning Manager - Beverage & Grocery Business Units

Kraft Foods Group

Jan 2000 - Jan 2001 (1 year 1 month)

Responsible for driving $175MM in Revenue while leveraging $20MM in Trade for the Coffee and Beverage divisions. Successfully led the launch of Starbucks coffee in grocery for the largest Kraft Market. Developed and executed business proposals in response to competitive threats and shifts in consumer preferences. Acted as a liaison between sales and headquarters to ensure brand strategies were executed. • Received an (ABCD Award) for the leadership provided to the Sales Teams and Customers to develop mutually beneficial merchandising, marketing and consumer promotional events.

Finance Operations Manager

Kraft Foods Group

Jan 1999 - Jan 2000 (1 year 1 month)

Supported the cream cheese manufacturing strategy across four manufacturing facilities to optimize the network and source products at the lowest landed cost. Assisted with the development of a long-term strategy to identify the future state of the cream cheese network. Provided financial leadership for a $20MM capital investment that allowed the cream cheese network to drive $7MM+ in annual savings (ABCD Award). • Provided financial recommendations on managing the consumption of Concentrated Milk Fat versus cream during peak production months in order to optimize savings of $3MM+. • Analyzed and forecasted a product cost budget of $200MM and productivity savings of $11MM+.

Region Finance Controller

Kraft Foods Group

Jan 1997 - Jan 1999 (2 years 1 month)

Acted as the financial liaison responsible for trade ($100MM+), Overhead ($20MM) & Revenue planning between HQs, Sales Finance and Field Sales in order to address current business issues and to highlight potential opportunities. • Successfully designed a redeployment plan of financial and human resources under the direction of the South Area VP to deliver short and long term profitable volume growth (ABCD Award).

Sr. Finance Analyst

Kraft Foods Group

Jan 1996 - Jan 1997 (1 year 1 month)

Designed, planned and managed financial analysis for Customer P&Ls, Volume & Sales Incentive Programs. Created and analyzed customer variance analyses based on contribution margin and trade product mix (ABCD Award).

Sr. Accountant

Deloitte

Jan 1994 - Jan 1996 (2 years 1 month)

CPA, Securities Business Unit.

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