Rodrigo Senra

Rodrigo Senra

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VP of Engineering
Cary, North Carolina, United States

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Jobs verified_user 0% verified
  • IAG Escola de Negócios da PUCRio
    Senior Instructor on Digital Business MBA
    IAG Escola de Negócios da PUCRio
    Aug 2024 - Current (2 years 1 month)
    Teaching the module: Introduction of Data Analytics, Data Science and AI/ML to Non-Technical Folk. For Academical topics you can reach me through: `rodrigo.senra prof.iag.puc-rio.br `
  • Loadsmart
    VP of Engineering
    Loadsmart
    Dec 2023 - Current (2 years 9 months)
    Responsible for Data/AI vertical: Data Platforms, AI development, AI-assisted Engineering and Data Science initiatives. Supporting SaaS product lines: Opendock+Smartgate, ShipperGuide, CarrierGuide and AnalyticsPortal. Hands-on contributions to complex algorithmic approaches towards innovation: graph mapping of micro-services network, new lane geographical representation, coaching AI/ML projects with MIT classes through partnership between Loadsmart and MIT. Data-driven approach to managerial tasks: compensation history analysis, career path and competence matrix elaboration, and engineering performance evaluation.
  • Loadsmart
    Senior Director Of Engineering
    Loadsmart
    Feb 2022 - Dec 2023 (1 year 11 months)
    Partnering with many disciplines to help Loadsmart to become the #1 platform for multi-modal digital logistics by 2026. Responsible for the Data Products and Services division, in charge of 5 Teams (~40 team mates) : Navtrac, Pricing Algorithms, Data Analysis & Visibility, Data Enabelment and Data Engineering. Reporting directly to the CTO.
  • Work Co
    Group Technology Director
    Work Co
    Dec 2020 - Feb 2022 (1 year 3 months)
    In my tenure at Work & Co, I have lead multiple (backend) technology teams, with emphasis on these clients: Philz Coffee, CBS/Givewith, Ikea, RedRobin and Gatorade. Since arrival I have engaged in mentoring (leads and other directors) and actively participated in interviewing and evaluating new talent, as well as optimizing internal processes towards company growth. I also participate as an individual contributor being hands-on on internal and external projects. For external projects, I have helped my Team to engineer APIs, model and implement recommendation engines and participate in the full digital product lifecycle from concepting to production maintenance/evolution.
  • Work Co
    Technology Director
    Work Co
    Sep 2016 - Dec 2020 (4 years 4 months)
    I am responsible for executing the completion of complex digital products with requirements provided by our designers and creative directors.  My primary responsibilities include: * Coaching and managing a diverse set of talented developers and engineers;  * Leveraging deep technology knowledge in proprietary and open-source software stacks to create custom solution architectures based on business and design requirements; * Lead in the production quality code using several programming languages. * Participate as a contributor to an interdisciplinary team that includes designers, project managers, product strategists, and other developers. * Set the strategic vision for the user experience with clients. * Drive application development str
  • EMC
    Sr Principal Data Scientist
    EMC
    Apr 2016 - Sep 2016 (6 months)
    At EMC, my job is to technically lead a research team of data scientists to discover and create new technologies and data products. Through investigation and experimentation, I have to examine, evaluate, test discoveries and present research results to scientific and business audiences. I exercise independent judgment in methods, techniques, and evaluate criteria for obtaining results. I have an extensive background in software development (20 years), with emphasis in Python, C, Javascript and Lua. Now, I am acting as a full-time data scientist. I am also a member of the patent committee board of reviewers at EMC. At present, I am engaged in several projects related to big data analytics, including: * Give coaching and training to c
  • EMC
    Consultant Research Scientist
    EMC
    Aug 2014 - Apr 2016 (1 year 9 months)
    At EMC, my job is to technically lead a research team of data scientists to discover and create new technologies and data products. Through investigation and experimentation, I have to examine, evaluate, test discoveries and present research results to scientific and business audiences. I exercise independent judgment in methods, techniques, and evaluate criteria for obtaining results. I have an extensive background in software development (20 years), with emphasis in Python, C and Lua. Now, I am acting as a full-time data scientist. At present, I am engaged in several projects related to big data analytics, including: * User segmentation and data-driven content production for broadcasters * simulation applied to Off-shore Logistics f
  • Globocom
    Software Engineering Specialist
    Globocom
    Jul 2012 - Aug 2014 (2 years 2 months)
    At Globo.com, I was involved with the design and evolution of the software (middleware) information platform used by several data products. My team's task was to explore and understand the "big data" content produced by Globo.com against the Internet users interaction patterns, specifically trying to propose ways in which semantic technologies could enhance traditional recommendation approaches. We also evolved and maintained software related to the Semantic Web and RESTful hypermedia API's that leveraged the leadership of Globo.com in the e-News and data journalism business. My attributions were: to keep the homeostasis in my own and in neighbouring teams, to be a technical bridge between interdependent projects, to help the evaluatio
  • HI Tecnologia
    Computer Engineer and Software Designer
    HI Tecnologia
    Jan 2008 - Jul 2012 (4 years 7 months)
    Design and develop embedded software for programmable logic controllers (PLCs), protocol gateways, web front-ends and back-ends, and custom SCADA systems in C++ and Lua. Moreover, I was responsible for renewing the internal IT moving towards Linux and other open-source solutions.
  • PUC Campinas
    Professor of Computer Engineering
    PUC Campinas
    Jan 2002 - Jan 2004 (2 years 1 month)
    At PUC, I taught the disciplines: Algorithm Analysis, Data Structures and Introductory Programming. These disciplines were taught in Computer Engineering and Computer Science courses. At that time I was pioneer in adopting the Python language for undergraduate courses.
  • GPr Sistemas Ltda
    Computer Engineer
    GPr Sistemas Ltda
    Dec 1996 - Dec 2008 (12 years 1 month)
    Customer facing consulting, design and development of software solutions for the Telecom Industry and IT in general.
Education verified_user 0% verified
  • MIT Professional Education
    Specialization in Data Science
    MIT Professional Education
    Jan 2022 - May 2022 (5 months)
  • Universidade Estadual de Campinas
    Doctor of Philosophy (PhD, eScience and Knowledge Management
    Universidade Estadual de Campinas
    Jan 2006 - Jan 2012 (6 years 1 month)
    Thesis: Organization is Sharing - from eScience to Personal Information Management
  • Pontifícia Universidade Católica de Campinas
    Teacher, Computer Science
    Pontifícia Universidade Católica de Campinas
    Jan 2002 - Jan 2004 (2 years 1 month)
  • Universidade Estadual de Campinas
    MSc Computer Science, Computational Reflection
    Universidade Estadual de Campinas
    Jan 1997 - Jan 2000 (3 years 1 month)
  • Universidade Estadual de Campinas
    Computer Engineer
    Universidade Estadual de Campinas
    Jan 1992 - Jan 1996 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • L
    Linked Data Restful API
    Dec 2012 - Current (13 years 9 months)
    Linked data offers a set of best practices for publishing, sharing and linking data and information on the web. It is based on use of http URIs and semantic web standards such as RDF. For some web developers the need to understand the RDF data model and associated serializations and query language (SPARQL) has proved a barrier to adoption of linked data. This project seeks to develop APIs, data formats and supporting tools to overcome this barrier. Including, but not limited to, accessing linked data via a developer-friendly JSON format. The Brainiak API provides a configurable way to access RDF data using simple RESTful URLs that are translated into queries to a SPARQL endpoint.
  • H
    HIScada Pro Supervisory Control and Data Acquisition (SCADA)
    Jan 2008 - Current (18 years 8 months)
    A full-blown IDE and execution platform for SCADA systems that could be scripted in Lua.
  • C
    Clinical Trials Register Platform for Latin America and the Caribbean
    Oct 2007 - Current (18 years 11 months)
    Design of the Clinical Trials Register Platform for Latin America and the Caribbean proposal, presented at the XV Cochrane Colloquium, October 23-27/2007 São Paulo/Brazil, developed under the supervision of Milton Lapido and Abel L. Packer.
  • I
    ISIS Network Based Platform (ISIS-NBP) proposal for Bireme-PAHO-WHO
    Jan 2007 - Current (19 years 8 months)
    Design of the ISIS Network Based Platform (ISIS-NBP) proposal under contract with Bireme-PAHO-WHO, and under supervision of Milton Lapido, Abel L. Packer, Adalberto Tardelli and Ernesto Spinack. This is a proposal for a scalable architecture to build digital libraries. This proposal was approved by UNESCO.
  • P
    Python Brasil
    Jan 2002 - Current (24 years 8 months)
    First website dedicated to promote and support Python development in Brazil.
  • G
    Gateways DataTexto (X.25,Telex) and PC-Telex Emulator for Windows
    Jan 2000 - Current (26 years 8 months)
    Bridge between the Telex network and MS Windows terminal emulators connected through a X.25 network (X.25 and X.28). Design and implementation of telex emulators, X.25 drivers stack (VxD's) and gateway servers. This project was hired by Embratel.
  • S
    SQBS system
    Web-based carbon-credit monitoring portal developed at HI Tecnologia for Instituto Sadia (part-of BrasilFoods) using Python and C.
  • I
    IEC61131-3 compliant compiler for SFC and ST
    SFC is a petri net-like visual programming language and ST is a Pascal-like language. The compiler developed took XML definitions for programs written in SFC and ST and compiled it into Ladder. The compiler itself was written in Python.
  • H
    HI Tecnologia Content Management Web-Portal
    Customization of Plone to suit the CMS needs of Hi Tecnologia.
  • E
    Embedded 16-bit FAT filesystem driver over flash memory for PLC devices
  • M
    MRCP - Media Resource Control Protocol - MediaServer for TextoFala from CPqD
    Design and development of a MRCP MediaServer (Media Resource Control Protocol) to integrate with CPqD's speech-synthesis engine. Implemented in Python using the Twisted framework, targeting the Solaris platform.
  • S
    SA: a multi-protocol (MPL,HTTP) authorization server to monitor SCP3 systems
Awards verified_user 0% verified
  • C
    CES2022 Innovation Award Honoree in 2022 for the Gatorade Gx App
    CES Consumer Technology Association
    Gx by Gatorade is a product that applies sports science to workout data to help athletes perform at their peak. The Gx app is designed as an intelligence engine for athletes, uniquely focused on the value of hydration and recovery. Previously, only professional athletes could access this type of sophisticated data and insights, but now anyone can use this digital experience to obtain a sweat profile and personalized training guidance—using the Gx App and Sweat Patch. The Gx Sweat Patch is a first-to-market wearable bringing pro-level diagnostic testing by measuring an athlete's sweat rate and sodium concentration. https://www.ces.tech/Innovation-Awards/Honorees/2022/Honorees/G/Gatorade-Gx-App.aspx
  • U
    Green Card EB1-A - Alien of Extraordinary Ability O1 Visa - Alien of Extraordinary Ability
    United States Government
  • S
    EMC Silver Award
    Sorin Faibish at EMC
    Contribution to OCTO booth at EMC World 2015. Implemented a logistics simulation application with a Web front-end GUI on top of the 2Tiers architecture.
Publications verified_user 0% verified
  • J
    Evaluate, Reorganize and Share: An Approach to Dynamically Organize Digital Hierarchies
    Journal on Data Semantics Volume Issue Page Jan
    We are overwhelmed and overloaded with the data deluge brought by the digital age. Hierarchies are pervasive cognitive patterns that allow us to reorganize data and reduce the dimensionality of the information space to manageable levels (e.g., filesystems and navigational menus). In spite of their widespread adoption, such hierarchies can be improved to cope with the present needs of data sharing and reuse. First, we seldom use mechanisms to evaluate how well they partition the information space. Second, we build static and content-driven hierarchies instead of dynamic and context-driven (i.e., task-driven) ones. Third, we use ad hoc and implicit hierarchization criteria, whereas they should be explicit and shareable. This paper discusses t
  • C
    Abracadabra IoT
    Computação Brasil Revista da SBC N Aug
  • t
    Database Descriptors: Laying the Path to Commodity Web Data Services
    th IEEE International Conference and Workshops on the Engineering of ComputerBased Systems ECBS Jan
    The growth of the Internet has dramatically changed the way information is accessed and managed. The Web contains an ever growing amount of distributed, semi-structured and uncontrolled data. In this new context, we should rethink how applications couple with DBMSs. Corporate intranets allowed a tiered coupling between applications and databases. However, that model is still too constrained, and unable to accommodate the hostility, unsafety and fast pace of the Web environment. Web Applications soon, if not already, will seek to dynamically negotiate their relationship to distributed database services. Prior to accomplishing autonomous application\_to\_DBMS binding and seamless data migration, we need to devise a "lingua franca" to request
  • B
    O projeto WebMAPS: desafios e resultados
    Brazilian Symposium on GeoInformatics GEOINFO Jan
  • P
    Organographs - Multi-faceted Hierarchical Categorization of Web Documents
    Proceedings of the th International Conference on Web Information Systems and Technologies May
  • J
    A standards-based framework to foster geospatial data and process interoperability
    Journal of the Brazilian Computer Society Jan
    The quest for interoperability is one of the main driving forces behind international organizations such as OGC and W3C. In parallel, a trend in systems design and development is to break down GIS functionalities into modules that can be composed in an ad hoc manner. This component-driven approach increases flexibility and extensibility. For scientists whose research involves geospatial analysis, however, such initiatives mean more than interoperability and flexibility. These efforts are progressively shielding these users from having to deal with problems such as data representation formats, communication protocols or pre-processing algorithms. Once scientists are allowed to abstract from lower level concerns, they can shift their focus to
  • O
    Applying Big Data Analytics to Logistics Processes of Oil and Gas Exploration and Production Through a Hybrid Modeling a
    Offshore Technology Conference Jan
    The exploration and production of oil and gas lead to many logistics challenges. In the case of the Brazilian offshore production, the operation size and the fact that the exploration occurs up to 300 km apart from the coast make these challenges even greater. There are many thousands of different types of materials, hundreds of suppliers, as well as hundreds of different destinations served by distinct routes. In short, this is a complex system, in which it is necessary to deal with an intrinsically combinatorial problem of sharing resources, such as warehouses, ports and means of transportation. Logistics processes need to deliver the materials in time, making sure that the production is not affected. The proposed methodology aims to answ
  • I
    SciFrame: a conceptual framework to describe data sharing in e-Science
    III eScience Workshop SBBD Jan
  • P
    Bridging the gap between geospatial resource providers and model developers
    Proceedings of the th ACM SIGSPATIAL Jan
    This paper analyzes how interoperability and componentization efforts in the geospatial domain have an underestimated impact on the user perspective, directly affecting model development. This discussion is illustrated by the description of the design and implementation of WebMAPS, a geospatial information system to support agricultural planning and monitoring.
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