Jessica Gonzalez
About
Detail
Head of Content
California, United States
Résumé
Jobs
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Head of ContentGrowth Marketing ProMay 2026 - Current (6 months)- Oversees end-to-end content execution, including keyword strategy, editorial planning, content optimization, and performance reporting
- Manages content team performance, professional development, and ownership across key initiatives
- Develops holistic content strategies aligned with client business objectives and growth goals
- Builds scalable internal SEO/GEO processes that improve efficiency, consistency, and predictable client delivery
- Drives measurable SEO/GEO performance outcomes, including traffic growth, visibility, and lead generation
- Responsible for agency visibility through thought leadership, brand-building initiatives, and strategic content presence- JContent StrategistJG Content StrategyJan 2026 - Current (10 months)
- Senior Director of Content MarketingWpromoteFeb 2023 - Jan 2026 (3 years)- Developed audience-first content informed by performance data and audience insights
- Translated SEO insights, search trends, and data into actionable content strategies
- Managed and mentored a team of content strategist, writers, and creatives
- Spearheaded and scaled organic social programs across Meta, TikTok, LinkedIn, and Reddit, partnering with creators to develop content to grow key communities
- Built end-to-end content workflows from ideation to publishing, optimization, and performance tracking - Director of Content MarketingWpromoteFeb 2021 - Jul 2023 (2 years 6 months)
- Associate Director of Content MarketingWpromoteAug 2019 - Feb 2021 (1 year 7 months)
- Senior Content Marketing ManagerWpromoteDec 2016 - Aug 2019 (2 years 9 months)- Crafted content briefs that combined data and brand guidelines to effectively guide content across landing pages, blogs, resources
- Collaborated closely with SEO, product marketing, and social teams to amplify content reach and ensure consistency across digital platforms.
- Served as the day-to-day strategic content lead for multiple clients, delivering timely content strategies and monitoring performance
- Drove improvements in search performance, user engagement, and lead generation by optimizing content workflows and editorial quality. - Content ManagerAltametricsJun 2015 - Dec 2016 (1 year 7 months)- Developed content for multiple product websites across landing pages, blogs, and email newsletters
- Implemented SEO best practices, ensuring brand standards were met
- Managed online branding efforts including website redesign and digital messaging
- Headed the creation of a brand focused print magazine - Marketing & Event CoordinatorAmerican Golf CorporationApr 2014 - Jul 2015 (1 year 4 months)- Worked with clients, vendors, and staff to execute private events and tournaments
- Prepared and distributed Banquet Event Orders (BEOs)
- Managed social media and internal marketing
- Developed marketing campaigns to boost event attendance and participation
- Ran back of house operations to ensure a seamless event - GPublic Relations and Events CoordinatorGraffiti BeachAug 2010 - Jun 2011 (11 months)- Collaborated with a small team to host monthly pop-up fashion events in the OC and LA areas
- Planned event flow and timelines
- Point person for media, organized press, models, and staff
- Managed social media content and print advertisement development
Education
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- Bachelor of Arts (B.A, Communications; Entertainment and Tourism StudiesCalifornia State University FullertonJan 2009 - Jan 2014 (5 years 1 month)
- Bachelor of Arts (B.A, Communication, GeneralCalifornia State University FullertonJan 2009 - Jan 2014 (5 years 1 month)
Projects (professional or personal)
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