Jae M.
About
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Creative Director | Brand Strategy, AI-Enhanced Performance Creative & Creative Operations for Growth-Focused Tech, SaaS & Consumer Brands
United Kingdom
Résumé
Jobs
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Graphic Design LeadKplerJul 2026 - Current (3 months)I lead Kpler’s Graphic Design practice, setting the creative direction and raising the standard of visual communication across campaigns, reports, events, marketing materials and digital channels.
Working closely with Marketing, Communications, Data Visualisation and Product Design, I translate business objectives and complex insights into clear, compelling and consistent visual stories. My role combines strategic leadership with hands-on design execution, grounded in strong fundamentals across brand identity, typography and layout.
Key responsibilities include:
Setting creative direction and maintaining high standards of quality and brand consistency across design outputs.
Leading design projects- Creative Director & Founderlemøn eightApr 2023 - Current (3 years 6 months)Lead brand strategy, creative direction and campaign development for startups, scale-ups and founder-led businesses, helping teams turn business goals into clearer brands, stronger campaigns and more effective creative output.
• Partner with founders, marketing teams and growth leads to define brand direction, campaign concepts and go-to-market creative.
• Create visual identities, campaign systems, pitch decks, digital assets, Webflow sites and sales collateral across B2B and B2C sectors.
• Combine hands-on design execution with strategic direction across brand, content, paid media and digital touchpoints.
• Use AI tools, Figma, Adobe Creative Cloud and Webflow to speed up creative exploration, production and delivery.< - Creative ConsultantFYXERMay 2025 - Mar 2026 (11 months)Led static and motion performance creative across Meta and Google, producing 160+ bi-weekly paid social variations to accelerate testing, uncover winning concepts, and improve conversion performance.
Developed campaign concepts, storyboards, and motion-led creative for user acquisition across paid social and video channels.
Elevated go-to-market assets, sales collateral, and brand communications to strengthen consistency and support Fyxer’s market presence.
Built 20+ reusable creative components, templates, and guidelines, creating scalable systems for internal teams and external partners.
Embedded AI tools across the creative workflow to expand ideation, accelerate production, and develop more sc - Design ManagerMotorwayMay 2023 - Aug 2024 (1 year 4 months)Led brand, campaign and performance creative for one of the UK’s leading online car marketplaces, managing a four-person design team and partnering with agency KOTO across national campaigns.
• Set strategic design initiatives with Marketing, Product and Leadership to align creative output with business and brand goals.
• Directed brand evolution work that contributed to a 25% increase in brand engagement.
• Managed designers from junior to senior level, improving productivity by 30% through structured feedback and clearer creative operations.
• Built scalable workflows and agile delivery processes, reducing project delivery time by 20%.
• Partnered with marketing and performance teams to shape paid social creative - Global Brand Design Lead / Creative DirectorStepStoneSep 2022 - Jan 2023 (5 months)Led StepStone’s biggest brand redesign in 20 years, directing a high-budget, multi-market brand transformation across B2B and B2C touchpoints.
• Defined global brand direction across 5+ regions, ensuring consistency, craft and strategic clarity across creative outputs.
• Directed internal creative teams of 5–6 designers, from mid-weight to design manager level.
• Briefed and managed external agencies, implementation teams and production partners to deliver the redesign at scale.
• Partnered with procurement, marketing and senior stakeholders to align budgets, creative priorities and rollout plans.
• Built scalable operations for 30+ monthly projects, improving team efficiency and reducing churn by 15%.
• Transl - Brand Design DirectorProQuo AIJan 2020 - Sep 2022 (2 years 9 months)Led brand design, campaign creative and visual storytelling for an AI-powered brand intelligence platform, supporting B2B marketing, paid campaigns and client-facing creative across UK and US markets.
• Owned visual direction, conceptual development and creative quality across campaigns, pitches, rebrands and B2B marketing outputs.
• Partnered with marketing leadership to turn business priorities and campaign learnings into clear creative objectives.
• Storyboarded and produced motion, video and paid social creative, balancing strategic narrative with strong execution.
• Oversaw hands-on creative development for brands including Prime Video, NARS and Tenzing.
• Established creative processes that improved briefing c - Design LeadPacific World CorporationSep 2018 - Nov 2019 (1 year 3 months)Led creative output across Pacific World’s top beauty brands, delivering integrated campaign and brand assets for UK and European markets.
• Directed campaign creative across OOH, social, digital ads, landing pages, email marketing, editorial content, event collateral and motion graphics.
• Oversaw creative delivery for five top brands across markets including the UK, Italy, Germany and France.
• Collaborated with writers, designers, marketers and distributors including Boots, Argos, Superdrug and Amazon.
• Repositioned brand tone of voice and photography guidelines to better align with audience and market expectations.
• Increased social media following by 2K+ through audience-led content and creative direction. - RCreative Design LeadRURO ltdSep 2017 - Sep 2018 (1 year 1 month)Led creative design and brand development across RURO’s five core brands, improving customer experience, engagement and commercial performance through stronger visual identity and campaign execution.
• Developed brand identities and campaign assets across RURO’s five main brands.
• Improved customer experience scores to 70% through clearer creative, messaging and brand consistency.
• Built external collaborations that contributed to sales growth and wider brand visibility.
• Created collateral, photography and digital content to support marketing and sales activity.
• Introduced creative and campaign strategies to improve engagement and commercial outcomes. - Senior Designer and Marketing ConsultantKiiro LtdMar 2017 - Sep 2017 (7 months)Led design, marketing and brand management across a group of nine brands, supporting B2B growth through stronger creative systems, proposals and stakeholder engagement.
• Managed creative and marketing output across nine group brands.
• Redesigned the Kiiro and The Jarell Group websites to improve brand presence and user experience.
• Led design team delivery across digital, brand and proposal materials.
• Pitched concepts and project proposals directly to leadership and clients.
• Introduced project management processes to improve workflow, delivery and stakeholder visibility.
• Supported B2B contract wins through stronger creative proposals and brand presentation. - Lead Digital DesignerFiverivers Solutions LimitedMar 2016 - Mar 2017 (1 year 1 month)Collaborated with designers, web strategists, information architects, digital marketers, ITIL service teams and developers across England and India to deliver web, app and digital design projects.
• Designed web and app experiences across UI, UX and front-end development projects.
• Managed a small design team and collaborated with multidisciplinary technical teams.
• Produced branding, logo design, editorial assets, animation and digital marketing materials.
• Supported software and digital projects from concept through to delivery. - Creative DirectorKreative KompanySep 2011 - Jan 2017 (5 years 5 months)Founded and led a creative studio delivering brand identity, campaign, digital and content work for clients across global markets.
• Won and managed business from 20+ brands globally.
• Led creative direction, concept development and client presentations across brand, digital and campaign
projects.
• Managed key client accounts, proposals, scopes and production timelines.
• Hired, mentored and developed 8+ creatives across design and content.
• Delivered projects on deadline through clear workflow, stakeholder management and production planning.
Education
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- High School, Graphic DesignBirmingham Metropolitan College
- Bachelor’s Degree, Graphic DesignUniversity of Wolverhampton
Projects (professional or personal)
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