Clement Mazen

Clement Mazen

About

Detail

Vice President, Growth Marketing
United States

Timeline

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Job
school
Education

Résumé

Jobs verified_user 0% verified
  • SeatGeek
    Vice President, Growth Marketing
    SeatGeek
    Nov 2024 - Current (1 year 11 months)
  • OJO
    Vice President, Growth
    OJO
    Mar 2022 - Jul 2024 (2 years 5 months)
  • Root Inc
    Vice President of Growth
    Root Inc
    Nov 2020 - Feb 2022 (1 year 4 months)
  • Expedia Group
    Global Vice President, Programmatic Marketing (All Expedia brands)
    Expedia Group
    Jun 2020 - Nov 2020 (6 months)
    Leading programmatic display & video channels investment for all Expedia brands worldwide.
    Working with dedicated analytics, data science and engineering teams to devise & implement new omni-channel measurement frameworks (incrementality testing & Media Mix Modeling).
  • Expedia Group
    Vice President, Growth Marketing (Vrbo & HomeAway brands worldwide)
    Expedia Group
    Aug 2018 - Oct 2020 (2 years 3 months)
    Leading SEO, Paid Search, App Installs, TV, Digital Video & Display for Vrbo & HomeAway brands worldwide.
    Automation & scaling of the main marketing channels (SEO, SEM)
    Working with data scientists & engineers to develop & implement world-class targeting, bidding & measurement solutions across all channels.
  • Expedia Group
    Sr Director, Growth Marketing (Vrbo & HomeAway brands worldwide)
    Expedia Group
    Sep 2016 - Aug 2018 (2 years)
    Following the acquisition of HomeAway by Expedia Group, I was part of the team leading the growth, consolidation and relaunch of the 30+ Vrbo & HomeAway brands worldwide.
    - Leading P&L and operations of growth channels: SEO, Paid Search, App Installs & Emerging Channels.
    - Cross-functional leadership of Marketing tech & Ad Measurement roadmaps.
  • Expedia Group
    Director, Global Search Marketing (Hotels.com)
    Expedia Group
    Sep 2015 - Sep 2016 (1 year 1 month)
  • Expedia Group
    Director, Search Marketing EMEA (Hotels.com)
    Expedia Group
    May 2014 - Sep 2015 (1 year 5 months)
  • E
    Ecommerce & Marketing Technology Consultant
    Jan 2010 - Jan 2014 (4 years 1 month)
    Web analytics, customer acquisition & ecommerce product development.

    Worked with: Pearson English (customer acquisition, web analytics & CRO), Dell (Rollout of a new online marketing platform in EMEA), Mediacom (interim management of the EMEA search team), Carwow (SEM), Tesco (SEM) and VC-backed start-ups
  • Autoquake
    Director, Customer Acquisition & Analytics
    Autoquake
    Oct 2009 - Dec 2010 (1 year 3 months)
    Backed by Accel Partners & Highland Capital, Autoquake became the largest online car retailer in the UK within 4 years with a £60 million turnover & over 120 FTE. It was acquired by the CarShop group.

    Reporting into the founder, I was primarily responsible for online vehicle sales (volume & margin).
    Online sales increased from 700 cars in 2007 to 10,000 cars in 2010, through in-house development of online marketing channels: SEM (x20), SEO (x20), emails/CRM, eBay API and various other feed/API-based marketing channels. Other responsibilities included conversion rate optimisation & web analytics as well as yield management co-ownership with supply/buying teams.
  • Autoquake
    Head of Customer Acquisition
    Autoquake
    Jan 2008 - Oct 2009 (1 year 10 months)
    SEO, Paid Search, Affiliates, Display & CRM
  • ESV Digital
    Head of Creative & Analytics
    ESV Digital
    Jan 2006 - Jan 2007 (1 year 1 month)
    ESV Digital (previously eSearchVision) Created one of the first fully integrated Search ad management platforms, supporting all search advertising and social advertising networks at the time in one UI.
    I built a new team whose purpose was to 1/train account managers and clients on how to best use the new proprietary platform and 2/select, refine and bring to market new features (search query reporting ; auto-bidding ; inventory and yield management...) in what was still a nascent marketing channel.
  • Yahoo
    Business Analyst
    Yahoo
    Mar 2005 - Jul 2006 (1 year 5 months)
    • Financial Planning & analysis for the Yahoo! EMEA operations
    • Design & implementation of new tools, reports and processes to improve the productivity of the teams in charge of creating, validating & optimising advertising campaigns on Yahoo! search engine and its partners.
  • Yahoo
    Search Engine Marketing Consultant
    Yahoo
    Feb 2004 - Mar 2005 (1 year 2 months)
    Creation, automation & optimisation of the first SEM campaigns for many of the largest ecommerce clients at the time (eBay, Amazon...).
  • PC INpact Next INpact
    Co-founder, Editor
    PC INpact Next INpact
    Jan 2002 - Jan 2003 (1 year 1 month)
    www.pcinpact.com is a French technology blog similar to Engadget/ArsTechnica . Part of the founding team, I defined the initial content strategy.
Education verified_user 0% verified
  • University of Paris I PanthéonSorbonne
    BSc, Philosophy
    University of Paris I PanthéonSorbonne
    Focus on logic (dual degree) & philosophy of science
  • L
    CPGE HEC, Economics
    Lycée Blaise Pascal
    Eq. undergrad diploma in Mathematics & Economics
  • MITx Courses
    MicroMasters, Statistics and Data Science
    MITx Courses
    Jun 2023 - Aug 2026 (3 years 3 months)
  • The University of Texas at Austin
    Post Graduate Program in Artificial Intelligence for Leaders
    The University of Texas at Austin
    Oct 2021 - Apr 2022 (7 months)
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