Daniel Comerford

Daniel Comerford

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Global Senior Vice President of Sales
Ireland

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Résumé


Jobs verified_user 0% verified
  • Corsearch
    Global Senior Vice President of Sales
    Corsearch
    Jun 2022 - Current (4 years 3 months)
    I advanced from VP for EMEA to Global SVP, responsible for the full commercial engine across multiple regions and market segments. My focus is sales performance at scale: defining territories, playbooks, and pipeline strategy; embedding forecasting accuracy; and driving consistent execution across new-business, expansion, and retention motions. I’ve built the global layers that make this possible, onboarding, methodology, deal coaching, and data-driven management that turn plans into results. I partner with the executive teams on commercial strategy, P&L performance, and market expansion. Every element of the sales process, from demand generation to renewal, is designed for clarity, accountability, and repeatability, ensuring sustainab
  • Corsearch
    Vice President Account Management EMEA / APAC
    Corsearch
    Jan 2021 - Jan 2022 (1 year 1 month)
    My first goal was to stabilize and scale the EMEA sales organization, aligning fragmented markets under a single go-to-market plan and building the foundation for consistent performance. The focus was commercial discipline, clear territories, defined quotas, and predictable execution. I rebuilt the regional sales structure from the ground up, implementing territory coverage models, account segmentation, and pipeline forecasting standards that turned growth into a managed process. Alongside this, I introduced structured enablement and leadership coaching to strengthen performance management and improve accountability across teams. My remit extended across EMEA and APAC, working closely with Product and Marketing to ensure that go-to-market
  • TrademarkNow
    Global Head of Sales and Marketing (Acquired by Corsearch)
    TrademarkNow
    Mar 2015 - Jan 2021 (5 years 11 months)
    I joined TrademarkNow when it was an early-stage SaaS company with a simple idea, to bring automation and AI to trademark search and clearance. My mandate was to turn that vision into a scalable business, building the teams, processes, and go-to-market strategy to compete and win globally. I led the commercial organization across sales, marketing, and customer success over five years of rapid expansion. We built a repeatable revenue model, established market presence across three continents, and turned emerging technology into a trusted enterprise solution adopted by the world’s leading IP firms and brand owners.
  • AdRoll
    Brand Solutions Consultant
    AdRoll
    Jan 2014 - Jun 2015 (1 year 6 months)
    AdRoll was where I first built the habits that shaped my later leadership, data discipline, curiosity about technology, and the drive to make every campaign measurable. I worked with advertisers and agencies across EMEA to design and execute cross-channel strategies that improved visibility, conversion, and return on spend. Selected Achievements • Campaign performance lifted through data-driven retargeting and prospecting strategies for brands including Zendesk, Salesforce, Tableau, and Marketo. • Consulted with clients on cross-device marketing, dynamic ads, and attribution modelling to refine spend allocation and ROI measurement. • Integrated AdRoll with third-party analytics and attribution tools such as GA, Sizmek, Convertro, and Liver
  • T
    Advertising Sales and Marketing Executive
    The Irish Field
    Nov 2011 - Jan 2014 (2 years 3 months)
    Advertising sales and Marketing Executive for The Irish Field, Ireland's leading Racing, breeding and Equestrian Publication. Published weekly, the paper enjoys a readership of approx 60,000 readers per week. Pre-dominantly sales driven role, along with lending marketing background and knowledge of the equine industry to further help implement marketing strategies.
  • K
    Business Consulting
    Karl Daley Investments and Pensions
    Feb 2011 - Jun 2011 (5 months)
    I joined Karl Daley Investments on a short research engagement that grew into a full consulting project. The brief was to test whether a new financial service could find real traction in the market. I handled the research end to end, collecting data, interviewing stakeholders, and turning insight into clear recommendations the firm could act on. Selected Achievements • Designed and delivered a complete market study combining quantitative data and qualitative interviews. • Produced a consulting report that shaped the firm’s decision on service launch and target market selection. • Worked closely with a small team to validate assumptions and model potential growth scenarios. • Managed all sensitive client data with discretion and accuracy th
Education verified_user 0% verified
  • C
    CBS KILKENNY
    CBS Kilkenny
  • University of Limerick
    BSc Equine Science, Equine Science with Business major
    University of Limerick
    Jan 2007 - Jan 2011 (4 years 1 month)
    Completed a thesis on the effect of follicular diameter on reproductive success in mares.
Projects (professional or personal) verified_user 0% verified
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