Mary Bermel
Mary Bermel
About
Detail
Head of Marketing Operations
Fountain Inn, South Carolina, United States
I am retired, living in S.C. but open to consult on a part time basis.
I was an energetic marketing executive with a passion for new approaches, getting things done and inspiring teams to succeed. A veteran of high technology, my exposure to brand, demand, and operations has enabled me to to help transform marketing functions to be digital-first, data-driven.
While leading Marketing Operations, I focused on initiatives such as contact intelligence, pipeline management and demand analytics, establishment of digital / content and operational hubs; all of which supported marketing's transformation.
Previously, I led the Demand Generation Center of Excellence which aimed to create a buyer-centric, data-driven demand engine. The Demand Center concept was dedicated to providing shared services globally, providing governance for operational effectiveness and change management. If I have learned anything, it is that the change management aspect of building a modern B2B demand generation capability cannot be underestimated.
I've been fortunate to work for leading technology companies from my early days in sales at IBM to marketing positions at HP, Yahoo, CA Technologies (now part of Broadcom). LogMeIn (now GoTo) and Smartsheet.. I'm excited by the continuing evolution and expansion of marketing techniques from predictive analytics to digital multichannel integrations, buyer journey content development and the use of marketing automation to help guide prospects and customers through their research process.
Marketing Experience:
● Global digital B2B marketing
● Customer-centric approach to analyze and solve problems
● Online including display, search, video and mobile
● Marketing automation alignment to business process
I was an energetic marketing executive with a passion for new approaches, getting things done and inspiring teams to succeed. A veteran of high technology, my exposure to brand, demand, and operations has enabled me to to help transform marketing functions to be digital-first, data-driven.
While leading Marketing Operations, I focused on initiatives such as contact intelligence, pipeline management and demand analytics, establishment of digital / content and operational hubs; all of which supported marketing's transformation.
Previously, I led the Demand Generation Center of Excellence which aimed to create a buyer-centric, data-driven demand engine. The Demand Center concept was dedicated to providing shared services globally, providing governance for operational effectiveness and change management. If I have learned anything, it is that the change management aspect of building a modern B2B demand generation capability cannot be underestimated.
I've been fortunate to work for leading technology companies from my early days in sales at IBM to marketing positions at HP, Yahoo, CA Technologies (now part of Broadcom). LogMeIn (now GoTo) and Smartsheet.. I'm excited by the continuing evolution and expansion of marketing techniques from predictive analytics to digital multichannel integrations, buyer journey content development and the use of marketing automation to help guide prospects and customers through their research process.
Marketing Experience:
● Global digital B2B marketing
● Customer-centric approach to analyze and solve problems
● Online including display, search, video and mobile
● Marketing automation alignment to business process
