Sam Hendel

Community builder, creative marketer, and professional “let’s make this happen” person.I’m the founder of GOOD GRiEF Running and Sam Hendel Creative, where I bring people together through movement, storytelling, events, partnerships, and community-driven experiences. Over the years, I’ve had the chance to work with brands like ASICS, Nike, HOKA, Orangetheory, and Partiful across experiential marketing, PR, and growth.At the center of everything I do is people. I love creating spaces that feel welcoming, energizing, and genuinely meaningful - whether that’s through a run club, a dinner party, a brand event, or a big creative idea that starts as a “wait… what if we did this?”