I’m a brand and digital strategy professional specialising in AI-driven marketing, Answer Engine Optimisation (AEO), and performance-led growth. I help brands move beyond rankings and impressions to become trusted answers and high-converting experiences across AI-powered search and digital platforms.
I’ve led AI-enabled and AEO-focused initiatives that increased brand visibility by 2–4x, improved lead quality, and lifted conversion rates by 30%+ through smarter targeting, structured content, and data-led optimisation. My work blends brand positioning, paid and organic performance marketing, and AI-assisted decision-making to drive measurable business outcomes.
Known for a strategic yet hands-on approach, I focus on aligning brand vision with emerging search behaviour, automation, and scalable growth systems. I thrive in fast-evolving environments and am driven by building future-ready brands that deliver sustained impact.