Carolina Torres

Global Senior Performance Marketing

UNBOXPPC

Sep 2020 - Current (6 years 2 months)

- Proven expertise in developing comprehensive digital marketing strategies aligned with business objectives. - Track record of driving measurable results and achieving KPIs through targeted paid social and paid search campaigns. - Proficiency in utilising Facebook Ads, Google Ads, and analytics tools for data-driven decision-making. - Strong analytical skills for performance evaluation, optimization, and reporting. - Collaborative approach, working closely with cross-functional teams for seamless campaign execution and consistent brand messaging. - Up-to-date knowledge of industry trends and emerging technologies.

European Search Award Judge

Don't Panic Events

Jan 2026 - Mar 2026 (3 months)

I am a member of the judging team for the European Search Awards 2026. In this role, I evaluate and score entries from various companies across Europe.

PPC Account Manager

Croud

Feb 2024 - Apr 2024 (3 months)

Global Senior Performance Marketing Manager

Cognism

Nov 2022 - Apr 2023 (6 months)

Global managements of Cognism Paid Search campaigns & Paid Social support. Markets: EMEA, NAM, LATAM & APAC.

Global Performance Marketing Manager

Sleek

Jun 2022 - Sep 2022 (4 months)

Managed Sleek’s APAC & EMEA Paid Search and Paid Social campaigns.

Performance Marketing Manager EMEA, APAC & LATAM

Medallia

Oct 2021 - Mar 2022 (6 months)

Global Performance Marketing Manager

Voxbone (now Bandwidth)

Feb 2021 - Jul 2021 (6 months)

SEM Marketing Manager EMEA

RingCentral

Mar 2019 - Apr 2020 (1 year 2 months)

• Plan, develop and implement marketing programmes across Paid Search and Paid Social channels.
• On going campaigns optimisations, based on data results and applying learning’s to the campaigns.
• Team collaboration across local teams as well as teams in the U.S and the Philippines.

Head of Performance & Attribution

Illuma

Feb 2017 - Feb 2019 (2 years 1 month)

• Leading the performance channels department managing key clients with the assistance of a great team.
• Data collection and analysis using analytical tools such as Google Analytics to then provide recommendations upon data insights.
• Strategic planning, budget forecasting and reforecasting moving money to the best performing channels.
• Creating test & learn plans to increase acquisitions and improve efficiencies.
• Encourage clients to embrace a culture of innovation across all their digital marketing campaigns.
• Recent RAR award wining for “Best Media Buy” agency, proud to have been a contributor on this success.

Digital Marketing Manager

easyGroup, creator and owner of the easy family of brands, Europe's most famous value brand

Dec 2016 - Jan 2017 (2 months)

• Assisting Sir Stelios Haji-Ioannou in managing and promoting easy brands via Paid search and social media.
• Launched of easyPizza, easyLand, easyTransport and easyBus products and developing marketing campaigns for more easy brands.
• Research and select the most suitable affiliate partners and programs including TradeDoubler, affiliate Window and Fair FX.

Digital Marketing Manager

Travelers

Aug 2015 - Nov 2016 (1 year 4 months)

• Supported the launch of Small business insurance direct to the consumer in the UK.
• Responsible of paid media channels planning strategy and media buying: PPC, display, paid social media and Affiliates.
• Managing relationships between the US team and the UK as well as the agencies.

Senior Paid Search Consultant

Direct Line Group

May 2012 - Jul 2015 (3 years 3 months)

• Responsible for the day to day management of a multi-million Paid Search investment.
• Production of forecasts for Paid Search spends across all brands for the business planning processes.
• Incorporate latest channel developments, seasonality factors, trends in consumer behaviour, technology innovations and previous campaign results and ensuring integration with other online and offline advertising.
• Produce weekly, monthly & quarterly KPI reporting for key business stakeholders.
• Build and maintain great relationships with the media agency and key media owners ensuring that the strategy and campaigns are delivered and fully optimised.
• Awards Nominations: Direct Line - The Drum Digital Trading Awards 2014 - B

PPC Account Manager

Digitas UK

Feb 2012 - Apr 2012 (3 months)

• Helped a variety of clients including Direct Line, Green Flag, Churchill, Macmilland and Cath Kidston to implement their PPC strategies .
• Responsibilities included managing client relationship, campaign optimisations and reporting.

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Digital Marketing Consultant

RoutoMessaging

Oct 2011 - Dec 2011 (3 months)

(3 months contract)
• Create, set up and optimise PPC campaigns to increase traffic to the website and increase leads for the sales team.
• Designed a digital strategy giving website optimisation recommendations: suggestions on how to improve the website for SEO, usability and navigation purposes.

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Digital Marketing Manager

EnglishTown

Feb 2010 - Sep 2011 (1 year 8 months)

• Defining and implementing the Digital Marketing strategy for the Spanish market within budget to drive visits and increase acquisition using digital channels (PPC, Email Marketing, display, Social Media, & Affiliates).
• Managing PPC campaigns; analysing and reporting on the performance; constantly testing and optimising copies and creative to improve conversion rate and ROI.

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Carolina Torres

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