Amanda Awe

I didn’t take a conventional path into healthcare technology. I started on the front lines of patient care, where workflows aren’t theoretical—they’re lived, complex, and shaped by real operational, regulatory, and economic constraints. That clinical foundation continues to inform how I design, advise on, and deliver technology-enabled solutions across patient services and healthcare operations. My career has focused on translating complex healthcare challenges into credible, adoptable solutions by connecting clinical reality, digital product strategy, data, and go-to-market execution. I’m particularly effective at operating across areas that are often siloed—patient and provider experience, technology and data, commercial strategy, and delivery—bringing clarity and momentum to highly matrixed environments. At VPL, I helped evolve a pharmacy-focused platform from a side initiative into a multi-million-dollar business line by pairing deep customer insight with disciplined product strategy, thoughtful positioning, and close partnership with clinical and commercial leaders. More recently, through my work with Curatio Advisors, I’ve supported consulting-style engagements and built technology-enabled solutions that unify fragmented data, support better decision-making, and enable downstream patient services and commercialization efforts. I’m most effective during transformation moments—when organizations are rethinking how patient services and digital platforms should be designed, delivered, and measured. I enjoy shaping the front end of that work—framing problems, defining technology strategy, and designing solutions with clear outcomes—while staying engaged through execution, measurement, and refinement. I’m known for translating complexity into clear, pragmatic narratives that resonate with executives, clients, and delivery teams. At my core, I’m motivated by building healthcare experiences that are not only innovative, but executable at scale—where patient impact, operational reality, and business objectives align.