Roberto Martinez

Entrepreneur In Residence (EIR)

City of Los Angeles

Nov 2020 - Oct 2022 (2 years)

As the EIR, I am tasked with helping thousands of LA's Small businesses stay open online during the pandemic. Learn more by going to http://bit.ly/LAOptimized. We are proving free services that include: 1. Online Business Listings 2. Website 3. E-Commerce Audit 4. Creative Assets Apply today: https://smrts.co/la-optimized/

Founder and CEO

Braven Agency

Aug 2016 - Current (10 years 1 month)

Who We are Braven Agency is a fully integrated, digital marketing company. We provide visionary entrepreneurs, brands, and large and small organizations the digital tools to scale to greatness. ABOUT US We specialize in humanizing your brand into a memorable experience to drive customer acquisition and improve customer retainment. We combine user-focused design thinking with our suite of digital marketing capabilities to create effective solutions that drive results. Our Approach: Analytics + Creative Design + Resilience We leverage insights from your user to create an engaging experience that resonates, converts and drives both awareness and loyalty to your brand. Our Team As a design thinking and solutions focused agency, we have m

Innovation Center Entrepreneur in Residence

LIFT

Jan 2016 - Dec 2017 (2 years)

* Manages the Innovation Center that focuses on driving revenue and innovation for start up technology companies * Leverages technology companies service offerings to deliver transformational impact to their market, in ways that can create revenue and growth opportunities * Identifies potential innovations that fit the vision and strategy of LIFTinnovate * Identifies goals of target innovation organizations and develops business plans for the achievement of those goals * Drives business development strategy, marketing and sales for target innovation organization

Director of Marketing

Opolicom

Feb 2015 - Jan 2016 (1 year)

• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems • Designed and created marketing communications for company. This includes planning, preparing, and producing all marketing and advertising efforts from concept through production • Drive downloads, transactions, registrations and increase app convergence. • Deliver compelling presentations and product demonstrations that highlight digital’s competitive advantages. Strategic Consulting, including business plan & sales strategy development. • Internal and External communications to employees, investors, stakeholders, clients, partners and prospects. Community building. • Write and design printed and online market

Director

Social Outlier the data agency

Jan 2015 - Jul 2016 (1 year 7 months)

• Oversee the marketing and branding strategy for key clients as develop the IMC and marketing material • Oversee SEO/SEM/PPC strategy and implementation for clients to lower customer acquisition cost as well as drive revenue • Outline and target client's KPIs and deliver a clear road map to lower customer acquisition cost for clients • Restructured Social Outlier operations to increase capacity, lower operational coast, and attract and retain top talent • Manage the creation/production of all sales support materials including customer/industry case studies, presentations, marketing collateral and other sales-support tools. • Develop the marketing and communications strategy and marketing calendar • Create and execute PR activities that re

Digital Marketing Manager

Opoli Technology Inc Prime Time Shuttle

Jan 2014 - Jan 2015 (1 year 1 month)

• Lead digital brand marketing (display, social, etc.) and recommend a comprehensive and integrated digital media strategy that provides measureable ROI. • Manage development of creative assets used in consumer and PR communications (digital or printed), including copy, photography, videos, animations, point-of-sale displays, brochures/kits and other collateral. • Implement and deliver Marketing tracking reports and KPIs to Executive Management team. • Drive downloads, transactions, registrations and increase app convergence. Deliver compelling presentations and product demonstrations that highlight digital’s competitive advantages.

Sr. Market Researcher

Thunderbird School of Global Management

Jan 2013 - Dec 2013 (1 year)

• Developed comprehensive briefing on U.S.-Brazil WTO trade dispute on cotton and agricultural subsidies and analyzed the financial effects on U.S. agricultural prices • Analyzed and developed briefings for Mexico’s construction industry and Peru’s retail industry using BERI and ICRG Models to guide business investment strategies for U.S. companies

ECLDP Marketing Manager

Johnson Johnson Innovative Medicine

Jan 2012 - Dec 2012 (1 year)

• Produced comprehensive marketing strategies to increase sales and market share of Janssen’s Long Acting Therapy products within the mental health market • Developed cross-functional and cross-franchised teams to garner insights on how to engage with Non-Prescribing Clinicians and other key segments to increase sales and develop block strategy • Managed agency relationship with WPP and worked with agency in developing marketing campaign • Partnered cross-functional teams including Virology, Oncology, to develop marketing tools and materials for the CNS division

Expo Sales Coordinator

BolognaFiere Group

Jan 2009 - Dec 2010 (2 years)

• Marketing project manager of a team of five that marketed the sale of exposition space in English and Spanish resulting in billing $200K in sales and increasing 5% of registration during 2009 third quarter • Developing Spanish translation pilot project for website • Liaised with C-level executives within the automotive and telecommunication sector resulting in a 93% retention rate

Strategic Marketing Manager

Government of Canada

Jan 2006 - Dec 2009 (4 years)

• Led a cross-cultural and cross-functional market development campaign within U.S. and Mexico’s by leading a team of ten officers and managing $1Million budget that resulted in facilitating Canadian companies’ entry into United States and Mexico’s beef and telecommunications market • Crafted a strategic outreach marketing campaign by organizing a summit ensuring participation of 35 C-level executives, senior level government officials, and the U.S. state legislators • Developed the managed national media relations locally and nationally • Conducted market research on U.S., Mexico, and Canada’s billion dollar agriculture, and telecommunications industries • Led and managed the Government of Canada (GoC) initiative that increased brand aware

Economic Officer

US Department of State

Jan 2005 - Dec 2006 (2 years)

• Provided financial briefings on the telecommunication, tourism, and film sectors. Recommended conservative investment policies within the tourism sector to Hyatt Regency management that led to selloff of certain property • Assisted the economic department in analyzing Argentine $6.7 Billion Paris Club debt and presenting findings to senior management resulting in the development of a restructuring payment plan Madrid Spain • Analyzed Spain’s investment into South American’s $300 Billion energy market and provided policy recommendations • Provided business intelligence briefings on the U.S. $900 Brillion telecommunication market to Telefonica executives

Government Affairs Associate

HCN Global

Sep 2004 - Dec 2005 (1 year 4 months)

• Outreach key stakeholders within Congress on key legislation including healthcare and social security • Managed select federal agencies Public Service Announcements accounts and developed program • Managed communication between HCN affiliates located throughout the U.S.

Contracting and Acquisition Branch

USDA

Jan 2002 - Dec 2003 (2 years)

• Provides procurement assistance to the chief Contracting and Acquisition Branch by increasing bidding search profile by 15% • Contracted over 100 vendors and reviewed 500 purchased card orders through computerized system within 3 month period to assure high quality service • Contacted vendors, supply technicians, and inventory management and technical reps to cross reference contract details and assure bidding rules were abide.

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