Morgan Andrade

Morgan Andrade

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Web Optimization Strategist | UX-Centered CRO Expert | Remote-First Advocate
Monticello, Minnesota, United States

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  • Self Employed
    Freelance Web Optimization Strategist
    Self Employed
    Jun 2025 - Current (1 year 1 month)
    Offering freelance CRO, UX, and digital strategy services while exploring new remote opportunities. Available for consulting or full-time roles in mission-aligned, async-friendly teams.
  • CEFALY Technology
    Web & Growth Marketing Manager
    CEFALY Technology
    Nov 2023 - Jun 2025 (1 year 8 months)
    Led the full replatform of a $10M+ ecommerce site from custom build to WooCommerce—including frontend dev, plugin setup, product migration, QA, and launch. Improved site performance across three properties, reducing page load times by 80% and boosting conversion rates by up to 20%. Designed and ran 15+ A/B tests annually to optimize UX, reduce bounce rates by 50%, and grow average order value (AOV) by 12%. Integrated GA4, Google Tag Manager, Attentive, and Yotpo to improve analytics, retention, and lifecycle marketing. Presented strategy and insights to directors and board members; received performance bonuses for measurable impact. Collaborated with dev, marketing, and analytics teams to deliver CRO and SEO wins for ~50,000 monthly vi
  • G
    Social Media Manager
    Garrisons and Gnomes
    Jan 2019 - Aug 2023 (4 years 8 months)
    This role oversaw the vision, strategy, quality control, customer satisfaction, and cohesion of retainer clients, whose services range from social media and community management to SEM and influencer campaigns
  • Sony Online Entertainment
    Customer Support Representative
    Sony Online Entertainment
    Jan 2012 - Jan 2016 (4 years 1 month)
    This role involved being a customer-focused, courteous, empathetic, service professional, who effectively used knowledge of plans, products, procedures and systems to provide information and resolve issues, resulting in enhanced customer satisfaction and retention
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