A

Anna Hershkowitz

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Open to freelance | Marketing content writer specializing in renewables, the energy grid, sustainability, and electric vehicles (EVs)
Israel
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Résumé

Jobs verified_user 0% verified
  • enSights
    Content Manager
    enSights
    Jan 2025 - Oct 2025 (10 months)
    ►Oversaw content marketing and social media for enSights, a clean energy SaaS startup. Produced high-performing campaigns, case studies, and social content that translate data and AI innovation into real customer value. Managed the company’s LinkedIn presence and thought-leadership. Collaborated with leadership to drive awareness, engagement, and measurable growth.
  • W
    Independent Content Strategist
    Wordsmithery by Anna
    Oct 2024 - Current (2 years 1 month)
    ►Serve as a strategic communications partner to B2B and B2C organizations, shaping messaging, positioning, and content direction across thought leadership, blogging, social media, web, and sales enablement initiatives. ►Develop high-impact content programs, including executive ghostwriting, blog strategy, website copy, case studies, white papers, and multi-channel campaign assets, collaborating directly with founders, executives, and cross-functional teams to drive engagement and business growth.
  • SolarEdge Technologies
    Marketing Content Writer
    SolarEdge Technologies
    Oct 2020 - Feb 2024 (3 years 5 months)
    ►Blog Posts ►Case Studies ►Brochures ►Website copy ►Internal documents ►Advertorials ►Etc.
  • SolarEdge Technologies
    Social Media Manager
    SolarEdge Technologies
    Mar 2018 - Oct 2020 (2 years 8 months)
    ► Develop and manage all content published on social media channels (90k+ followers) ► Oversee curation of localized content for all sales regions (North America, Europe, Australia, LATAM, and Asia) ► Working with Marcom and Product Marketing teams to promote SolarEdge's branding and product strategies across all social media channels to encourage product adoption ► Implement social media goals and KPIs using analytical tools such as Hootsuite, Oktopost, etc. ► Assess and launch new social media channels: Instagram, Quora, and Line ► Manage social media campaigns and advertising ► Work with Management and HR to develop social media company policy ► Assist technical support team in answering support cases online
  • B
    Head of Content & Social Media
    Blonde 2.0
    Jun 2017 - Feb 2018 (9 months)
    ►Supervising Blonde 2.0's Content Account Associates in developing content for both start-ups and large-scale companies. ►Preparing integrated social media strategies for B2B and B2C scenarios ►Guiding community management implementation for blockchain and cryptocurrency startups in preparation for token sales (ICOs)
  • B
    Content Account Executive
    Blonde 2.0
    Jun 2014 - May 2017 (3 years)
    ►Social Media Management, Digital Marketing, Strategy & Consulting ►Create and maintain branding for clients’ social media presence. ►Development and management of content for start-ups as well as large-scale corporations, for use in all online communications in a variety of media. ►Creating, managing, and growing the companies’ presence through Twitter, Facebook, blogs, and other strategically relevant online properties (i.e., Instagram, Pinterest, Tumblr, Quora, etc.). ►Content generation, copywriting, blogging, media management and branding strategies. ►Customer support: answering questions and managing online feedback forums. ►Using Google Analytics and other measurement tools to provide reports on metrics, continually find ways to impr
  • T
    Assistant Recruitment & Admissions Coordinator for MA Programs
    The Interdisciplinary Center, Herzliya
    Jan 2011 - Jan 2012 (1 year 1 month)
    ►Collaborate with the MA Recruitment & Admissions Coordinator to collect data, produce reports ►Monitor and manage communications plan with prospective students, applicants, and accepted students using the administrative computing system s and CRM databases ►Maintain general knowledge of admissions, programs and requirements
  • T
    Student Exchange Coordinator
    The Interdisciplinary Center, Herzliya
    Jul 2010 - Jun 2014 (4 years)
    ►Manage reciprocal exchange programs with universities around the world ►Develop and maintain participant materials for application, acceptance, registration, orientation, and evaluation specific to IDC programs in assigned areas ►Coordinate orientation and information-based sessions for students (both inbound and outbound) ►Communicate with overseas counterparts and partner institutions regarding inbound/outbound student applicants and manage student exchange balances according to agreements ►Assist Academic Secretary (Vice-Provost) to coordinate campus visits from higher education institutions abroad ►Developing and maintaining web-based information content designed for these programs (
  • Hillel International
    Graphics/Publicity
    Hillel International
    Sep 2007 - May 2008 (9 months)
  • S
    Customer Coordinator
    Sela Roofing and Remodeling
    May 2004 - Oct 2008 (4 years 6 months)
    ►Accounts receivable: mailed invoices and statements to customers and follow-up when needed. Also coordinated collection appointments ►Manage city inspector appointments for product inspection check and analysis ►Communicated with sales representatives on a daily basis concerning business issues ►Coordinated appointments between homeowners and sales representatives
Education verified_user 0% verified
  • Ben-Gurion University of the Negev
    master, M.A. Middle East Studies
    Ben-Gurion University of the Negev
    Jan 2008 - Jan 2010 (2 years 1 month)
  • University of Massachusetts Amherst
    bachelor, B.A. Middle East Studies History
    University of Massachusetts Amherst
    Jan 2005 - Jan 2008 (3 years 1 month)
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