Business teams need a partner and champion to make sense of customer relationship management (CRM) systems like Salesforce. As a certified Salesforce administrator and professional, I am their advocate on the road to innovation. My mission is to harmonize business systems and processes so they work in tandem. I lead the implementation, training, adoption, and innovation of the Salesforce platform at business-to-business (B2B) organizations. My experience comes from working in and alongside sales, account management, sales operations, and customer success teams across different states and countries. My work has empowered sales teams to become more effective in building sales pipeline in emerging markets and greenfield territories. Leaders and sales operations teams have relied on me to investigate and analyze root causes of sales funnel and sales activity issues. Customer success and issue resolution teams seek my ideas on how to drive operational improvements and reduce manual work. I am committed to the work companies are doing to promote diversity, equity, inclusion, and belonging. I serve on the leadership team of an Asian American professional development organization and have launched an employee resource group (ERG). StrengthsFinder 2.0 Themes – Context • Learner • Analytical • Input • Intellection Kolbe A™ Index Instincts – Specify • Systematize • Stabilize • Restore DiSC® Behavioral Style – CS (Stability • Accuracy • Support) MBTI Personality Type – INFJ