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Eric Hayden
About
Detail
Email & Lifecycle Marketing Manager | 12 Years Experience | ESP/CDP Expert
Fort Worth, Texas, United States
Résumé
Jobs
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- PProduct & Lifecycle Marketing ManagerPeragon EnterprisesApr 2026 - Jul 2026 (4 months)Premium truck bed cover brand in the automotive DTC e-commerce space.
• Owned lifecycle and email strategy end-to-end including campaign calendar, weekly broadcast sends, and flow optimization
• Conducted full Klaviyo platform audit covering deliverability and segmentation, implementing new segment architecture and suppression logic that reduced spam complaint rate from 0.05% to 0.02%
• Performed end-to-end automation journey mapping, uncovering critical API and event tracking issues impacting flow performance, leading to new event implementation and flow optimization
• Architected a multi-stage survey strategy across the customer lifecycle including pre-purchase, post-purchase, abandon flows, and re-engagement, designed 
Email Marketing ManagerPerformance GolfNov 2024 - Apr 2026 (1 year 6 months)Online golf instruction and e-commerce site for game-improvement gear, featuring Golf Digest Top 100 coaches.
• Brought in to transform email program; led platform migration from Listrak to Klaviyo after identifying reporting and personalization limitations, managed end-to-end implementation, and currently spearheading mobile app integration to enable lifecycle messaging triggered by in-app user behavior
• Partnered with app development team to implement Klaviyo mobile SDK, enabling behavioral event tracking for in-app user actions; built automated cross-channel lifecycle campaigns (email, push notifications, SMS) triggered by training video engagement and milestone progress to improve app retention and course completion
• Bu- CSr. Marketing SpecialistCheaper Than Dirt!Apr 2014 - Oct 2024 (10 years 7 months)E-commerce leader in the outdoor space, offering a wide catalog for hunting, fishing, and preparedness enthusiasts.
• Built email program that grew subscriber base from 600k to 1M+, creating an asset that contributed to company's acquisition in 2024
• Led Yotpo loyalty platform implementation from vendor selection through ongoing management; program became #1 driver of list growth and customer retention
• Managed email operations through two ESP migrations (ExactTarget → Emarsys → Bloomreach Engagement) and supported e-commerce platform migration (Salesforce Commerce Cloud → BigCommerce)
• Integrated loyalty program with Bloomreach Engagement CDP for real-time point displays and built milestone campaigns triggering when
Education
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- Engagement Email Marketing CourseBloomreach
- Engagement Product Recommendations CourseBloomreach
- Engagement Foundations CourseBloomreach
- SAll-Star ConductorSearchlight
- Bachelor's Degree, Public Relations/Image ManagementTexas Tech UniversityJan 2009 - Jan 2012 (3 years 1 month)