Scott Olsen

Customer marketing and GTM leader with 15+ years of experience scaling customer engagement, fostering brand advocacy, and driving revenue growth. Proven track record of launching and growing innovative customer communities, advisory boards, learning & upsell campaigns. Developed over 200 compelling case studies and videos that showcase customer ROI and success. By leveraging customer references and success stories, empowered sales teams to close deals, contributing to over $25M+ in annual recurring revenue (ARR). Launched and scaled successful customer marketing and advocacy programs for high-growth companies Tipalti (achieved $8B valuation), Adaptive Insights (acquired by Workday for $1.5B), and FICO (reached $2B market cap).