Matilde Veiga

Email Marketing Specialist

Mapon

Apr 2024 - Current (2 years 4 months)

Digital Marketing Assistant

SweetCare

Dec 2022 - Apr 2024 (1 year 5 months)

- Email Marketing: In charge of creating content for Newsletters and transactional emails using Mailchimp, Klaviyo and SendGrid. Additionally, involved in the development and execution of customer journeys, A/B testing, segmentation, and analysis of subscriber engagement metrics, including open rate, click rate, unsubscribers, conversion, and bounce rate. - Social Media Management: Take charge of creating content and developing communication strategies for various social media platforms such as Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube; Competition analysis and performance analysis (Impressions, Reach, Likes, Comments, Shares, View, Clicks). - SEO: Tasked with producing articles for the website's blog in both Portuguese

L

Administrative Assistant

Lacticínios das Marinhas, Lda

Dec 2020 - Feb 2021 (3 months)

- Managed and maintained accurate and organized records, including employee files, production schedules, and inventory levels. - Collaborated effectively with colleagues across various departments, fostering a harmonious and productive work environment.

Commercial Promotor

Flexibleos

Sep 2020 - Nov 2020 (3 months)

C

Customer Care Assistant

Jul 2019 - Sep 2019 (3 months)

- Address customer inquiries via phone calls, emails, and predominantly, face-to-face interactions. - Perform check-ins for customers, provide guidance on local accommodations, and offer assistance in navigating Porto with helpful tips. - Remain available to guests for any necessary clarifications or assistance.

P

Commercial Manager

Padan Textile Company

Sep 2017 - Dec 2020 (3 years 4 months)

- Identify clients aligned with the company's profile and target market. - Cultivate and maintain strong relationships with clients. - Provide ongoing assistance and clarification as needed. - Take responsibility for preserving and enhancing the company's reputation.

E

Event Promoter

Sep 2017 - Jun 2018 (10 months)

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