Jill Adams

Jill Adams

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Chief Marketing Officer
Carlisle, Massachusetts, United States

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Jobs verified_user 0% verified
  • HeroDevs
    Chief Marketing Officer
    HeroDevs
    Jan 2026 - Current (8 months)
  • United Way of Central Massachusetts
    Board Member
    United Way of Central Massachusetts
    Jul 2025 - Current (1 year 2 months)
  • Appfire
    Chief Marketing Officer
    Appfire
    Feb 2022 - Jan 2025 (3 years)
    Appfire is a global leader in apps that enhance, augment, extend, and connect the world's leading team collaboration platforms such as Atlassian, Microsoft, Salesforce, Monday and more. WE MAKE WORK FLOW. As a member of the Executive Leadership Team, I played a critical role in setting the strategic direction to drive profitable growth for Appfire, resulting in ARR growth of 250% within three years. I was responsible for all aspects of marketing, including branding and positioning, M&A support, demand generation and channel marketing. I worked in lock-step with leadership across product, channel strategy, customer success, and data insights to ensure GTM alignment, optimization, and ROI.
  • Absorb Software
    Chief Marketing Officer
    Absorb Software
    Aug 2020 - Feb 2022 (1 year 7 months)
    Led global marketing for Absorb, provider of an award-winning, cloud-based learning management system. As a member of the executive team reporting directly the CEO, this position played a critical role in driving a high-growth engine through direct responsibility for all aspects of Marketing. - Marketing fueled rapid revenue growth leading to a 4X increase in revenue in 3 yrs, resulting in a successful PE exit of over $500m - Recognized and called upon by initial investors to advise Marketing Execs from their other portfolio companies
  • Absorb Software
    Senior Vice President Marketing
    Absorb Software
    Jan 2018 - Aug 2020 (2 years 8 months)
  • Workhuman
    Vice President, Demand Center
    Workhuman
    Nov 2015 - May 2017 (1 year 7 months)
    A key member of the Executive Leadership Team, reporting to the CMO. Led all demand generation initiatives to achieve sales pipeline and revenue targets, including program strategy and execution, marketing and sales alignment, marketing operations, budget development, resource management and metrics and reporting. Led a multi-functional team responsible for the following: - Customer Acquisition Marketing (including Global Programs; Field Marketing; Events) - Customer Growth and Retention - Partner Marketing - Marketing Operations
  • Progress Software
    Senior Director, Marketing Operations
    Progress Software
    Oct 2011 - Nov 2015 (4 years 2 months)
    Led the discipline to measure and improve Marketing’s contribution to the business. Translated corporate objectives to Marketing KPIs; drove reporting requirements for dashboard reporting, drove cross-functional, collaborative metrics review sessions; prepared monthly analysis for CEO Staff and Board of Directors to share insight and to drive action across corporate leadership team.
  • RSA The Security Division of EMC
    Senior Manager Product Marketing Operations
    RSA The Security Division of EMC
    Apr 2011 - Oct 2011 (7 months)
    Led RSA’s Global Marketing Organization through a go-to-market transformation – from product centric to customer centric. Teamed with RSA Executives to successfully drive all activities involved with ForceManagement methodology training, adoption and deployment.
  • RSA The Security Division of EMC
    Marketing Manager - Competitive Marketing and Sales Enablement
    RSA The Security Division of EMC
    Mar 2008 - Apr 2011 (3 years 2 months)
    Developed a Competitive Communications Program based on input from cross-functional teams to arm our sales and communications teams with the resources they need to win deals, gain share and keep our competitors on the defensive in their marketing and selling efforts.
  • IBM
    Marketing Program Manager
    IBM
    Jan 2003 - Feb 2008 (5 years 2 months)
    Led the worldwide marketing program strategy for the largest revenue generating program in IBM Software Group. Drove awareness, demand generation and lead nurture campaigns, supported campaign execution across all geographic regions, and conducted performance analysis. Drove performance analysis of program results to forecast and targets, identified gaps/red flags, documented root causes and appropriate recovery plans and corrective actions, prepared and presented weekly performance reports to executive team. Primary liaison between WW and geography marketing teams. Outlined key messages, value propositions key offerings that aligned to business priorities and corporate themes. Reconciled local execution plans to corporate targets and
  • IBM
    Sr. Marketing Manager - Rational Software (acquired by IBM in 2003)
    IBM
    Jan 2001 - Jan 2003 (2 years 1 month)
    Helped develop and implement Rational's Marketing-driven CRM strategy - including organizational readiness, analytics, program execution Managed 5 direct reports to support the Product Marketing team in the development and execution of all lead generation Marcom activity
  • R
    Director of Marketing
    Refercom
    Jan 2000
    Played an integral role in planning and executing the corporate launch and customer acquisition strategies. Responsibilities included corporate brand development and positioning, customer profiling and segmentation, development and implementation of multi-media marketing strategies, lead generation, collateral and web content, budget management, team growth and expansion.
  • Sapient
    Senior Business Consultant
    Sapient
    Mar 1999 - Jun 2000 (1 year 4 months)
    Led Sapient’s Financial Services clients in transforming their businesses in the Internet arena by developing innovative Internet business strategies. Developed solutions to key business problems, performed in-depth industry analyses, scoped solutions and formulated recommendations, developed implementation plans, participated in complex engagements with multi-disciplinary teams, provided thought leadership.
  • P
    Senior Account Executive
    Pamet River Partners
    Jan 1996 - Jan 1998 (2 years 1 month)
    Selected to help start up Pamet’s London office and to work as an on-site database marketing consultant for the Business Markets Division of British Telecom (BT) in London, England. Primary responsibilities included database analysis and segmentation, customer profiling, strategy development, brand development and positioning, program implementation, client relationship management. Also planned and implemented database marketing programs for clients such as Concert Telecommunications, Savings Bank Life Insurance (SBLI), Nashua Inc. – York Photo.
  • D
    Account Manager
    Dickinson Direct
    Jan 1994 - Jan 1995 (1 year 1 month)
Education verified_user 0% verified
  • Miami University
    Bachelor of Science (B.S, Finance
    Miami University
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