Jill Adams
Jill Adams
About
Detail
Chief Marketing Officer
Carlisle, Massachusetts, United States
My super power is knowing how to successfully drive rapid expansion and growth through Marketing for B2B software companies. Building a business takes exceptional entrepreneurs - accelerating growth takes a team of experts with best practices and insights from lessons learned. As a successful Marketing expert, I’ve built data-driven, systematic, repeatable operations that scale, resulting in rapid revenue growth, market expansion, and game-changing outcomes including a successful PE exit.
I simplify the complexity of Marketing, guided by a simple mantra: Do more of what works; eliminate what doesn't. Knowing the end-game, and breaking it down into its component parts helps my teams to operationalize with purpose. I have built high-performing Marketing teams from scratch; scaled and mentored teams through dozens of acquisitions; established demand gen engines; built reporting environments; managed CRM and MAP implementations; built a channel marketing growth function; rebranded and fixed messaging; navigated crisis comms; and had a seat at the table for countless ELT and Board strategy sessions.
Underpinning all of my achievements is my “people power”. I lead with humility and authenticity, and I pride myself on establishing trust up, down, and across the organization. Great companies are a result of great people, and I am passionate about leading through a human-first lens.