Lorna King

Workplace Culture Consultant

Inc.

Jan 2023 - Current (3 years 10 months)

Lead consultant for clients including UAE federal government, UAE military aviation, KSA investment company, and a KSA utilities company. Strategic programme design - Tailored transformation programmes for newly-merged companies to assess, define, align, and embed their new culture. Workshop design - Responsible for designing and delivering a series of immersive and interactive workshops for different stakeholder groups (including C-suite and executives). Culture playbook development - Copywriting the new Purpose, Vision & Mission statement for the organisation, as well as defining the critical behaviours. Internal communications plan development - Values-led comms strategy and launch event planning. Culture committee formation - Developing

V

Senior Marketing & Communications Manager

VIWELL,

Jan 2022 - Jan 2023 (1 year 1 month)

Internal communications and employee wellbeing lead, driving the approach and owning channels and measurement tools to support VIWELL workforce across the UAE and Pakistan offices. Organisational and wellbeing psychology research and market and competitor analysis to drive the strategy for the product offering. Developed business plan and go-to-market strategy for a B2B and B2B2C model. Inclusive of persona development, product positioning, marketing strategy, and sales and customer success advisory. Established marketing and communications department. Designed and launched integrated brand presence across web, social, paid media, PR, and events. Leading a team of three direct reports.

A

HR Strategic Communications & Employer Brand

ADNOC, Abu Dhabi National Oil Company

Jan 2020 - Jan 2022 (2 years 1 month)

HC brand identity. Built visual brand identity and strategic narrative framework to support 14 group companies in building a new culture as 'One HC' based around a people first philosophy in support of business growth. Employer brand strategic narrative. Led workshops to segment the audience to develop a proposition that complimented the corporate communications framework, resulting in the first EVP and the proposition #IAmTheDifference Executive profile management. Leveraged leadership LinkedIn profiles to support internal reputation management and industry thought leadership. Internal communications. Managed HR communications calendar in partnership with department heads and draft all communications. Support with the rollout of Yammer. Ev

C

Digital Marketing Manager

Cleveland Clinic Abu Dhabi,

Jan 2014 - Jan 2020 (6 years 1 month)

Go-to-market communications strategy. Worked with leadership to support launch of the 364+ bed hospital when it opened its doors in 2015. Budget management. Responsible for strategic planning and monitoring of multi-million dirham spend against delivery. Digital brand management. Designed and launched integrated digital presence across web, social, and paid media. Led a team of 7+ direct reports, plus three agency teams to achieve consistent, above-target growth of YoY lead generation. Develop the data and analytics infrastructure to build pathways to estimate ROMI.

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Marketing and Communications Manager

Global Medical Solutions (Zayed Military Hospital)

Jan 2012 - Jan 2014 (2 years 1 month)

Leading end-to-end marcomms activities including web, social, conferences & events, and CEO affairs.

B

B2B Marketing Executive

Bupa Health & Wellbeing,

Jan 2011 - Jan 2012 (1 year 1 month)

Content development, UX and analytics for international healthcare provisioning and multi-insurance group.

C

Comms Manager

with vision, team work and individual by a healthy and empowered space for diverse team to strengths and grow.

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Lorna King

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