Director of Marketing
Isometric Technologies ISO
Oct 2021 - Jul 2023 (1 year 10 months)
●Acquired by Triumph Financial (NASDAQ: TFIN)
Built the company’s full marketing stack, processes, team, and brand presence from the ground up.
• Designed, developed, deployed a comprehensive marketing website, increasing leads by 400%
• Created the company’s complete brand strategy and assets, including hundreds of deliverables
• Built and managed relationships with media, industry publications, and analysts, resulting in multiple earned media placements and recognition as a Gartner Cool Vendor
• As a member of the company’s leadership team, defined and executed company strategy leading to a successful Series A fundraise and eventual exit