Erika Hoyle

Erika Hoyle

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Revenue Operations Manager at Zingtree
Alameda, California, United States
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Résumé

Jobs verified_user 0% verified
  • Film Independent
    Programming at Los Angeles Film Festival
    Film Independent
    Jun 2011 - Current (15 years 5 months)
  • Zingtree
    Revenue Operations Manager
    Zingtree
    Jun 2022 - Jun 2024 (2 years 1 month)
    Owned and administered the GTM systems stack including Salesforce, HubSpot, and integrated tooling, managing data integrity, workflows, and reporting for the revenue team. Led CRM data normalization and maintained governance standards to keep pipeline reporting accurate and reliable. Partnered with Engineering to launch Zingtree's app in the Salesforce AppExchange partner portal, managing technical requirements through go-live. Supported the company's shift from legacy subscription and PLG to an Enterprise model, rebuilding affected workflows, reporting, and system configuration.
  • Fulcrum
    Manager, Strategy & Operations
    Fulcrum
    Apr 2021 - Nov 2021 (8 months)
    Designed and implemented cross-functional operational systems for an early-stage company. Deployed company’s 1st geographical territory within 2 weeks. Delivered user training within first month of joining; created documentation and playbooks adopted across the team. Scoped out project with data operations to automate process of monthly manual hours via data warehouse and integrations with Salesforce.
  • SocialChorus
    Senior Business Operations Analyst
    SocialChorus
    Dec 2018 - Apr 2021 (2 years 5 months)
    Took on full ownership of RevOps infrastructure across GTM Systems and data quality. Led cleanup and normalization of a 7-year-old Salesforce database: established data standards and governance that improved pipeline accuracy and reporting reliability. Built and maintained executive dashboards and board-level reporting used to drive GTM decisions at the leadership level. Worked with Marketing to scope out Pardot migration from Marketo and managed SFDC migration and connections.
  • Fuzzy
    Healthcare Operations
    Fuzzy
    Jun 2017 - Aug 2018 (1 year 3 months)
    Managed scheduling operations for 14 veterinarians and 2,000 members across an in-home care model; built operational workflows and process documentation for a fast-scaling health tech startup.
  • VCA Animal Hospitals
    Technician Assistant
    VCA Animal Hospitals
    Nov 2016 - Dec 2017 (1 year 2 months)
  • P
    Social Outreach Manager
    PetBot Inc
    Sep 2016 - Jun 2017 (10 months)
    Acquired by Petcube
  • S
    Sales Operations
    Apr 2016 - Oct 2016 (7 months)
    Salesforce admin for a 35-person global B2B SaaS sales team. Built 50+ reports, 20 dashboards, and managed a 3-database normalization project post-merger. Cleaned up a Salesforce instance after three databases were merged following back-to-back acquisitions. Built 50+ reports and 20 dashboards for a 35-person global team across 8 offices, giving sales directors and the CRO clear visibility into quota attainment, email campaign performance, and ROI by account type and territory. Added Salesforce automations including click-to-call, outreach, activity logging, simplified contract creation. Worked with marketing to automate lead funnel which contributed to increased productivity and quota attainment in the quarter after joining.
  • Indiegogo
    Sales Operations
    Indiegogo
    Jun 2013 - Jan 2016 (2 years 8 months)
    Implemented a business card scanning tool that fed contacts directly into an automated email sequence, saving 166 hours per team member. Pitched the solution and the case for a dedicated Sales Operations function, becoming the first person to hold the role at the company. Administered Salesforce, built data visualization dashboards, and tracked KPIs, largely self-taught and with minimal supervision. Sourced $1.4M in leads and 10 sales partners, and built multi-source dashboards for the VP of Sales. Planned and ran three concurrent event formats including workshops scaled from 30 to 60+ attendees, customer panels, and team-bonding events. In August 2015, executed all three within two weeks, earning a note from the CEO. Led Spanish-language c
  • B
    Spanish Editor and Translator
    Business Owner/Freelance
    Jul 2012 - Nov 2013 (1 year 5 months)
    Grew translation team from myself to manage 3 other translators.
  • Indian Film Festival of Los Angeles
    Filmmaker Liaison
    Indian Film Festival of Los Angeles
    Jan 2012 - Jul 2012 (7 months)
  • C
    Associate Producer and Archival Researcher
    Cesar's Last Fast
    Jul 2011 - Aug 2012 (1 year 2 months)
  • Create:Fixate
    Production
    Create:Fixate
    Feb 2011 - Jul 2011 (6 months)
  • P
    Production
    Jun 2010 - Apr 2011 (11 months)
  • U
    Research Assistant
    UCLA Department of Anthropology
    Mar 2009 - Mar 2012 (3 years 1 month)
    Results from this work were included in 5 publications and a dissertation
Education verified_user 0% verified
  • UC San Diego Extended Studies
    Photography Certificate
    UC San Diego Extended Studies
    Jan 2024 - Jan 2026 (2 years 1 month)
  • A
    Digital Marketing Certificate, Digital Marketing Bootcamp
    Academy X
    Jan 2016
  • UCLA
    bachelor, Bachelor of Arts, Anthropology and Global Studies
    UCLA
    Jan 2008 - Jan 2010 (2 years 1 month)
  • College of Marin
    Associate's Degree, Liberal Arts, Fine Arts, Anthropology
    College of Marin
    Jan 2005 - Jan 2008 (3 years 1 month)
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