Akarsh Kavuttan

I’m Akarsh Kavuttan, and my SEO journey began in July 2018 at a small agency, working closely with a tight-knit team of 2–3 SEO professionals. That experience built my foundation, hands-on, experimental, and deeply rooted in understanding how search truly works. Over the past 7+ years, I’ve worked across the BFSI, Education, Travel & Tourism, SaaS, E-commerce, and Enterprise domains, partnering with leading brands such as ICICI Prudential Life Insurance, Orchids International School, Thomas Cook India, John Jacobs, Cleartrip, and Murf AI. Today, I lead the SEO department, believing that work should be impactful and enjoyable. My approach is to strike the right balance between fun and focus, ensuring my team never feels restricted by a purely work-oriented culture, yet always understands that excellence and accountability matter when it counts. My work has been recognised with: 👉🏽 European Search Awards – May 2025 👉🏽 Economic Times Brand Equity – Nov 2023 👉🏽 DMA Asia Sparkies – Nov 2022. For me, SEO is a perfect blend of creativity and analytical precision. I love experimenting with strategies, exploring AI to automate redundant tasks and improve efficiency, and staying curious about AEO and GEO - testing, learning, and evolving with every new shift in the search landscape. Outside work, I’m an avid anime fan, fitness enthusiast, and travel freak, always exploring new adventures, stories, and experiences with the same curiosity I bring to uncovering untapped SEO opportunities.