Devlyn Coelho

Chief Marketing Officer (CMO)

Seon

Dec 2023 - Current (2 years 9 months)

Leading global marketing for SEON, a fraud prevention platform trusted by businesses to stop fraud before it happens. Drive brand, demand generation, product marketing, and PR, working closely with sales and product to drive pipeline growth and sharpen market positioning. Building and scaling a high-performing marketing team to support SEON's rapid growth.

SVP, Integrated Marketing

QuickBase

Dec 2021 - Apr 2023 (1 year 5 months)

Leading a global team responsible for generating high intent pipeline through campaigns, field marketing, partner marketing, and inbound digital marketing programs informed by lead and account-based insights.

VP of Marketing (acquired by Siemens AG)

Mendix

Dec 2016 - Nov 2021 (5 years)

Leading a global team delivering on awareness, demand generation, account based marketing, and digital marketing in the incredibly fast growing Low-Code market.

W

Principal | Co-Founder

Wicked Smart Marketing LLC

Jun 2016 - Dec 2016 (7 months)

Helping organizations to build strategy and execute marketing that drives revenue with digital marketing tools and platforms to engage and measure the prospect journey. Having been a practitioner in the building of marketing processes, programs and martech tools stacks from the ground up at startups as well as accelerating scale at Fortune 500 companies, I'm helping other organizations build practical marketing suited to their development phase and goals.

Director, Corporate Marketing

DataGravity

Sep 2013 - May 2016 (2 years 9 months)

Supervise Corporate Marketing organization for a technology leader developing the first-ever data-aware platform. Drive branding, imaging, messaging, content and collateral development, packaging, email programs, social media, promotions, and trade show participation. Conceived initial launch strategies and helped manage subsequent releases. Constructed marketing plans, targeting strategies, programs, infrastructure, business processes, policies, and best practices. Designed outbound communications, media and public relations, demand generation, field marketing, and lead flow management programs. Created performance management system including KPI’s, dashboards, metrics, tracking, and reporting mechanisms for thought leaders. Defined goa

Senior Director, Marketing

Enterprise Strategy Group

Nov 2012 - Jul 2013 (9 months)

Managed the Marketing team at a top marketing research and analysis firm specializing in technology markets. Drove Web site strategy, content development, search engine optimization, marketing automation, and media relations strategy. Created partnerships and content sharing strategies. Delivered content pieces, graphic design assets, and videos to support client and internal projects. Oversaw social media programs and consumer awareness strategies. Dramatically increased subscribers/followers on Twitter, Facebook, LinkedIn, YouTube, and Pinterest. Established marketing automation platform programs and created data hygiene routines and segmentation.

Marketing Director, Demand Generation

Dell Inc

Sep 2010 - Nov 2012 (2 years 3 months)

Oversaw 15-person Marketing team and managed multi-million dollar annual budget. Developed marketing plans and initiatives across 8 product lines. Led marketing programs that supported all storage products in multiple market segments. Coordinated SEM, demand generation, marketing automation, brand awareness, E-nurturing, advertising, and on- and off-line events. Created and executed product launch plans including integrated advertising, direct mail, webinars, marketing collateral, and lead generation.

E

Senior Manager, Marketing Communications/Demand Generation

EqualLogic acquired by Dell Inc

Sep 2003 - Sep 2010 (7 years 1 month)

Managed a demand generation marketing team focused on growing high-quality customer interest in the Dell storage products portfolio. Led integrated on/offline campaigns, webcasts, advertising, SEM, seminars, tradeshows, direct mail, podcasts, email, and sponsorships. Headed successful joint go-to-market campaign with VMware, creating a brand awareness campaign and educational webcast series.

P

Manager, Marketing Communications

Pelago Networks

Jan 2001 - Jan 2002 (1 year 1 month)

Manager, Marketing Communications

Novell Inc

Jan 2000 - Jan 2001 (1 year 1 month)

Marketing Communications

Lycos Inc

Jan 1998 - Jan 2000 (2 years 1 month)

Field Marketing

Staples Inc

Jan 1996 - Jan 1998 (2 years 1 month)

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