Manish Pandya

Vice President, Product Marketing Technology

AmeriSave Mortgage Corporation

May 2022 - Current (4 years 4 months)

Proud of joining a cross-functional leadership team passionate about developing and delivering innovative financial products and solutions. My team is instrumental in developing products and measuring engagement to enhance financial well-being of our customers. The team is focused on financial stability and sustainability by developing solutions across mortgage, loan, insurance, credit, solar and home ownership domains. The product team collaborates with Data Science, AI, and Marketing teams as well as vendors/partners to generate consumer and product insights. The cross functional team leverages various marketing channels including Email, SMS, in-product notifications to build relevant and timely messaging to increase awareness and ado

Platform Manager - Artificial Intelligence and Marketing Technology

Fiserv

Nov 2015 - May 2022 (6 years 7 months)

• Leading Digital Payments Marketing Platform team to drive digital and analytics transformation and enhance Marketing Automation by integrating Person-to-Person (P2P) messaging into existing B2C marketing system. Responsible for platform and product selection, risk assessment, and designing multi channel campaign strategy based on consumer insights and interaction patterns derived from data science application to large customer datasets. Integrated system is tracked via KPIs and has a proven track record of incremental contribution to lift and year-over-year ROI. The insights driven marketing system generates $1 Million+/year in incremental payments products (BillPay and Zelle) revenue. • Expertise in designing, launching and measuring da

Platform Architect - Marketing Technology and Strategic Insights

Fiserv

Jan 2009 - Nov 2015 (6 years 11 months)

• Transformed marketing capabilities at Fiserv by streamlining campaign operations and implementing an automated API based system to facilitate data flow between Fiserv and Email vendor (SilverPop/IBM Marketing Cloud). This new capability served as the foundation for a scalable enterprise-grade event triggered e-mail messaging and reporting platform. The platform enabled Fiserv with powerful capabilities to time, tailor, test and track email messaging performance across multiple segments. This system is being used to send daily marketing messages for strategic clients/banks and generates $1 Million+/year in incremental revenue. • Collaborated with Business Analytics and Marketing Operations teams to streamline and automate ad-hoc marketing

V

Founder and CEO

VinBlitz Systems Inc

May 2003 - Jul 2015 (12 years 3 months)

In VinBlitz Systems' 12+ years journey, I was fortunate to lead a team of purpose driven people with a passion to "Make a Difference" in everything they do! VinBlitz consulting teams have collectively developed and implemented automated marketing systems and solutions to drive acquisition, activation and usage, and retention via existing and emerging channels including Direct Mail, ReMail, telemarketing, email/ecommerce, and social marketing. Through our colloboration with startups and agencies, we enable our clients to be ahead of the curve in implementing and executing marketing strategies/initiatives via emerging channels. Our latest breakthrough is "On Your Mind" marketing systems leveraging cloud based Big Data technologies and the

Consultant

Discover Financial Services

May 2002 - Nov 2008 (6 years 7 months)

Consultancy services to develop automated reporting systems. Developed customized user interfaces for efficient marketing campaign analytics and reporting. Leveraged industry tools - SAS, UNIX and VBA, BI Tools Cognos and Microtrategy and custom programming for analysis, reporting, and automation. • Collaborated with Marketing and Finance directors to develop an Excel-based interactive scorecard to track key performance indicators for portfolio marketing campaigns. The scorecard enabled marketing managers and finance analysts to track campaign ROI by various offers (APR vs. Incentives), behavior and usage segmentations (Never Active, Inactive, Revolver, Transactor) • Designed and implemented innovative ROI based reporting solutions. The new

A

Analyst/Software Developer

Analytic Innovations

Jan 1996 - May 2002 (6 years 5 months)

This was my "Forever Learn" phase. I owe my professional development to the colleagues and mentors at this company. The "Masters of the Game" taught me data driven Marketing technology and its application to create targeted credit card marketing using direct mail, remail and telemarketng campaigns and develop advanced reporting systems (time-series format) to track campaign response and lift in customer usage and balance activity. Implemented data driven marketing campaigns using programming languages and packages - C/C++, Java, Perl/cgi, HTML, SAS across multiple Operating Systems - Linux, UNIX, Windows (LUW). Memorable project - Developed 'C' application to program a printer to print weekly fulfillment lables for customers eligible to

About

Detail

Timeline

Résumé