Senior Vice President Marketing
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May 2012 - May 2014 (2 years 1 month)
Built the global marketing organization and the marketing engine that drove triple-digit revenue growth.
Responsible for product marketing, lead generation, metrics/KPIs, brand, digital presence, PR, social media, content marketing, community development and programs/campaigns.
Delivered triple digit growth in market share, bookings, revenue, web traffic, conversions, social engagement, and press coverage.
Successful delivery of new identity, brand, product messaging/marketing, web properties, community program and site, global marketing programs, sales and marketing analytics and first global user conference.
Customers include Microsoft, UK MoD, Kimberly-Clark, Roche, and Shell.
Primary markets: North America, EMEA, and APAC.
2014: Li