Gina Cardoso

Gina Cardoso

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Partner and Alliances Manager Spanish LATAM en Elastic
Mexico City, Mexico

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Résumé


Jobs verified_user 0% verified
  • Elastic
    Partner and Alliances Manager LATAM Spanish Speaking
    Elastic
    Nov 2025 - Current (1 year)
    Identify, recruit, enable, and manage strategic partners (Regional SIs, VARs, referral partners, and consulting firms) to support business objectives and execute region-specific partner strategies.

    Drive consistent and predictable channel bookings through joint business planning, pipeline development, and continuous partner enablement.

    Collaborate closely with direct sales teams to define, track, and report on goals, forecasts, key metrics, and success criteria for each partner account.

    Negotiate and close channel agreements and strategic partnerships.

    Develop and execute the overall channel strategy and prioritization plan across the region, including building and scaling an Elastic practice with
  • Positive Technologies
    Sales Manager
    Positive Technologies
    Nov 2024 - Jun 2025 (8 months)
    Lead market penetration and expansion in Mexico by identifying and prioritizing high-growth verticals such as manufacturing, energy, financial services, and critical infrastructure.

    Establish and strengthen brand presence through targeted marketing initiatives, events, and strategic partnerships, positioning the company effectively in the local market.

    Define and localize the value proposition, aligning messaging with regional cybersecurity priorities, including compliance, OT security, and ransomware protection.

    Build and scale a partner ecosystem (distributors, resellers, MSSPs) to expand market reach and enable partners to successfully position and deliver the solution.

    Drive pipeline generatio
  • ESET Latinoamérica
    Channel Manager / Cybersecurity Professional Services Head in Mexico
    ESET Latinoamérica
    Sep 2016 - Nov 2024 (8 years 3 months)
    CHANNEL MANAGER

    Drove partner-led revenue by supporting deal execution, forecasting, sales planning, and joint selling initiatives.

    Managed end-to-end sales cadence, including account planning, quota setting, pipeline management, forecasting, and win/loss analysis.

    Coordinated cross-functional resources (sales, support, services, and leadership) to meet partner performance objectives and ensure successful execution.

    Identified, recruited, and developed new channel partners to expand coverage and maximize market reach.

    Collaborated closely with product and marketing teams to strengthen brand positioning and execute demand generation initiatives.

    Generated and converted leads i
  • Enapsys
    Sales Consultant
    Enapsys
    Mar 2016 - Aug 2016 (6 months)
    Sales focused on technology services and data solutions.

    Qualifying fast, create value, uncover needs and gaining commitments.

    Solutions: Data management and Data as a Service (DaaS), Customer Engagement and CRM Solutions, Electronic Commerce and Omnichannel platforms, Content Management and Collaboration.
    Digital Marketing and Cloud Marketing.

    Services: Consulting Services, Custom development Services and Data Integration Services.
  • Fabrique LTD
    LATAM Channel Manager
    Fabrique LTD
    Nov 2012 - Feb 2016 (3 years 4 months)
    Responsible of initiating, maintaining and improving sales of Fabrique manufactured products through OEM, Channel and or Distribution partners for sales, marketing, and procurement organizations, including but not limited to: field sales, inside sales, channel sales, various marketing teams, and procurement teams for both commercial and consumer organizations in the LATAM región..

    Maintaining and improving the relationship with the factories in LATAM, including the procedures yo enhace workflow efficiency.

    Opened new distribution channels, (Dell, Kensington, Logitech, Lenovo and Belkin).

    Design regional strategy with tactical execution to solidify sales in LATAM ( HP, 35% revenue increase).
  • Xerox
    Product Manager
    Xerox
    Oct 2011 - Sep 2012 (1 year)
    Implant Manager for Xerox Mexicana for planning and developing its printing solutions ,through Exel del Norte, Mexico's number one wholesaler in computing market.

    Market segmentation, business development, inventory management, forecast.
    Monthly quotes for 40 Million MNX achieved
    Improve customer satisfaction from 75% to 90%
    Helped increase profits by devising and recommending a variety of promotions and customer incentives.
  • Ingram Micro
    Dell Business Development
    Ingram Micro
    Jun 2009 - Oct 2011 (2 years 5 months)
    Responsible of the strategic relation for Dell Mexico, being the well communication with the teams of the customer in USA and Panama, key for the development of the account and the enhacement of the products and services, through the most important technology wholesaler in the world.

    Reduced the time required to respond to customer requests and improve customer satisfaction from 65% to 95%
    Monthly quotes for 5 million pesos to 10 million pesos
  • Soluciones Avanzadas de Impresión SA de CV
    Key Account Manager
    Soluciones Avanzadas de Impresión SA de CV
    Jan 2005 - Jan 2009 (4 years 1 month)
    Managment and development of vertical markets, for the implementation of TI solutions. Initiating, maintaining and improving new markets, such as Chedraui, Liverpool, Financiera Independencia, Metlife, Estafeta, Costco, Televisa, Seguros Ing, etc.

    B2B and B2C


    Manager Assistant
    • Arrangement of reports and presentations
    • Introduction to the Company
    • Public Relations
    • Organizer, scheduler, maintenance, program coordinator
    • Strategic Planning Formal Service Event Planning
    • Updating charts
    • Scheduled flights, booked hotel rooms
    • Responsible for assisting customers before, during, and after the purchase
    • Training new employees
    • Budget Planning and Administrati
Education verified_user 0% verified
  • Universidad del Valle de México
    Bachelor's degree, Relaciones internacionales y asuntos exteriores
    Universidad del Valle de México
    Jan 1997 - Jan 2001 (4 years 1 month)
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