Alvin Lin
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Principal Product Marketing Manager, Growth at Okta
San Francisco, California, United States
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Director of Product MarketingDoppelDec 2025 - Current (11 months)- Principal Product Marketing Manager, GrowthOktaMar 2023 - Nov 2025 (2 years 9 months)Led Okta's Workforce Identity Cloud Global Sales Plays and Targeted Sales Motions -- these are calculated, strategic, and validated bets we think will resonate in the industry, in the field, at the opportune time to deliver meaningful and measurable impact to bookings and revenue. Growth initiatives included Hybrid Product-Led Growth and new experimental growth levers to ensure our customers were adopting, growing, and expanding their journey with Okta across time horizons.
- Senior Product Marketing Manager, WorkflowsOktaSep 2021 - Mar 2023 (1 year 7 months)Drove growth and adoption strategy for Okta's no/low-code IT and security automation platform (Workflows). Built messaging, full-funnel assets, product feature launches, personalization, established first scalable multi-channel growth framework, and forged new cross-functional partnerships across pro and no-code solutions, for CSO, CIO, and IT/Security practitioners. Increased product adoption by 78% YoY, and helped grow ARR by ~125% YoY.
- Product Marketing ManagerCloudflareOct 2020 - Aug 2021 (11 months)Go-to-Market strategy and execution, enablement support for global sales and customer success, content creation for top-to-bottom funnel activities, competitive intelligence.
- Growth Marketing ManagerCloudflareNov 2018 - Oct 2020 (2 years)Customer Retention and Lifecycle (NET - IPO, September 2019) About Cloudflare: Cloudflare is one of the biggest global networks operating on the Internet that improves the security, performance, reliability, and privacy of anything connected to the internet. Services include content delivery network services, cloud cybersecurity, DDoS mitigation, wide area network services, reverse proxies, Domain Name Service, and more.
- Marketing Operations ManagerClouderaAug 2018 - Sep 2018 (2 months)
- Senior Associate, Marketing OperationsClouderaMar 2017 - Aug 2018 (1 year 6 months)(CLDR - IPO, April 2017)
- Marketing Operations AssociateClouderaJan 2016 - Mar 2017 (1 year 3 months)
- Marketing Automation SpecialistClouderaDec 2013 - Jan 2016 (2 years 2 months)About Cloudera: Cloudera is a hybrid data platform that delivers faster and easier data management and data analytics for data anywhere, with optimal performance, scalability, and security. Official Website: www.cloudera.com
- BBusiness Process Consulting InternMar 2013 - Sep 2013 (7 months)My Contribution:
• Implemented and deployed Pardot marketing automation platform for various clients, resulting in marketing campaigns that optimized sales and marketing visibility
• Delivered Salesforce.com customization and mass data clean-up solutions resulting in an increased adoption rate and reduced annual CRM system costs by $15k per client
• Analyzed revenue band reports to identify market growth opportunities for emerging international financial companies About SalesSource, LLC: Sales Source is a premier Sales Process Optimization Consulting firm that leverages Sales process, SaaS CRM and cloud technologies to help companie - Channel Marketing Analytics InternPlantronicsJan 2012 - Jun 2012 (6 months)My Contribution:
• Redesigned and implemented department budget and expense forecast/tracking process by identifying previous system weaknesses, managing over $4.5 million budget per quarter
• Increased marketing strategy visibility across various marketing disciplines via financial analysis and reporting
• Worked cross-functionally for financial analysis reporting (FP&A, operations, sales, various marketing disciplines)
• Analyzed Salesforce.com CRM database and marketing metrics/trends to identify customer acquisition growth opportunities
• Organized and scheduled Asia-Pacific event calendar for regional managers by util - Economics Department Teaching AssistantUC Santa CruzDec 2011 - Jun 2012 (7 months)Courses: Introduction to Macroeconomics + Marketing Principles My Contribution:
• Prepared and taught lesson plan (for 30+ students) and adjust course curriculum on a weekly basis
• Encouraged and supported peers to learn and excel in their course by identifying student weaknesses and strengths Official Website: http://economics.ucsc.edu - Foreign Exchange Trading Desk InternSilicon Valley BankJun 2010 - Sep 2010 (4 months)My Contribution:
• Collaborated with trading system platform vendors for upgrades and business solutions for back/sales side, managing over $24 billion cash flow annually
• Constructed and published Foreign Exchange Daily Commentary forecasts and analyses read by over 3,500 clients domestic and international clients
• Developed and led marketing design in Global Country Profiles and Investment Climate reports actively used by Foreign Exchange client financial services
• Provided spot rate quotes and excellent sales assistance to FX Senior Traders for private client investors About Silicon Valley Bank: Banking the world's most innovative companies and exclusive wineries, SVB's diverse financial services, knowledge, global
Education
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- bachelor, Bachelor of Arts (B.A.), Business Management EconomicsUniversity of California, Santa Cruz