Adam Park

A

Founding Board Member

Alec Scholarship Foundation

Jan 2025 - Current (1 year 6 months)

Outside of Softdocs, I'm proud to have co-founded the Alec 22 Scholarship Foundation, a 501(c)(3) nonprofit supporting families impacted by Ring 22 syndrome, a cause deeply personal to me.

Chief Executive Officer

Softdocs

Jan 2021 - Current (5 years 6 months)

Softdocs is the leading provider of document management and process automation solutions for higher education, K12, and government institutions. Founded in 1998, we partner with nearly 1000 organizations to provide secure and compliant forms, workflows, esignatures, and content storage to enable the public sector to do more with less. Softdocs is a rapidly growing, private equity backed SaaS company that is consistently rated top of class and voted a top place to work due to our commitment to client success, employee success, and inclusivity.

VP, Go To Market Strategy (interim role after TargetX acquisition)

Liaison

Jan 2021 - Dec 2021 (1 year)

Liaison acquired TargetX in October 2020. Liaison is a private equity backed SaaS edtech company that helps colleges and universities recruit and enroll best-fit students with improved outreach, application, and enrollment processes. More than 7,000 programs rely on Liaison's family of solutions including marketing automation, enrollment, and AI software and services to reach prospective students, streamline administrative tasks, and create exceptional experiences for students across the full enrollment cycle—from first interest to alumni.

Chief Revenue Officer

TargetX

Jan 2014 - Dec 2021 (8 years)

TargetX is a private equity backed SaaS product company and Salesforce.com ISV partner (acquired by Liaison International in October 2020). Responsible for all go-to-market and revenue performance including marketing, sales, client success, and revenue ops. The company’s enterprise CRM helps colleges build relationships with their most important constituencies, including prospective students, current students, and alumni. With its 20-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.

Vice President, Sales and Marketing

Exponent Partners

Jan 2012 - Dec 2014 (3 years)

Head of sales, marketing, and partnerships. Exponent Partners is a Salesforce.com systems integrator (SI) and makers of Exponent Case Management (enterprise SaaS solution) that helps nonprofits and NGOs use CRM to expand capacity, improve reporting, further missions, and increase impact. We've successfully delivered over 900 projects in our 10-year history as one of the leading SI partners of Salesforce.org. Our solutions have addressed needs across the nonprofit enterprise, including fundraising, enrollment, student data management, client case management, and organizational outcomes management.

Chief Operating Officer

Beyond

Jan 2009 - Dec 2012 (4 years)

Founding COO: 2009-2012 Board Member: 2012-2018 Advisor: 2018-present Beyond 12's mission is to increase the number of first generation, underrepresented and low-income students who graduate from our nation’s colleges and universities. Beyond 12 has developed a robust alumni tracking platform on Salesforce.com (winning a Force For Change grant from the Salesforce Foundation), a Facebook student engagement application, and a personalized coaching service that helps hundreds of high schools, institutions of higher ed, and student support organizations across the country ensure that students succeed in college.

President/Interim CEO (via Princeton Review's divestiture)

Embark Corporation

Jan 2007 - Dec 2008 (2 years)

Subsidiary of MRU Holdings, NASDAQ: UNCL. Highest ranking executive reporting directly to the board (parent company). Embark was formerly a Princeton Review business division and a leading provider of admissions solutions (CRM) to institutions of higher education in a SaaS model. Led the launch of Embark as a separate company following the sale of the Embark assets from The Princeton Review to a then NASDAQ student loan company. During leadership tenure, Embark had over 100 employees with clients that included Harvard, Princeton, Brown, Michigan, University of Texas, University of California, London School of Economics, and hundreds of other top colleges and universities. This represented the last stage after 10 total years with the Embark

Vice President, Client Services - Higher Ed Division (via Embark.com acquisition)

The Princeton Review

Jan 2001 - Dec 2007 (7 years)

NASDAQ: REVU. Led implementations, client success, support, sales engineering, and training within the Admissions/Higher Ed Division, including SaaS admissions CRM (Embark), SaaS K-12 college counseling software (ECOS), and supplemental counseling services for underfunded K-12 secondary schools (staff of 25 college counselors in Colorado and Texas). During this time, The Princeton Review was a publicly traded (NASDAQ) ed and ed tech company focused on test prep, K12, and higher ed. Was part of the post-merger leadership team after the acquisition of Embark, and the leadership team that led the sale of the Embark business to MRU Holdings, resulting in the launch of Embark as a separate subsidiary of MRU Holdings.

Director, Implementations and Sales Engineers (acquired by The Princeton Review)

Embarkcom

Jun 2000 - Dec 2001 (1 year 7 months)

Acquired by The Princeton Review in 2001. Embark.com was a venture (VC) backed SaaS solution that provided recruiting and admissions solutions to hundreds of colleges and universities. Investors included DCM and Norwest Ventures. Led all customer implementations (over 500 projects) with a team of over 50 employees.

Sr. Manager of Implementation Services and Sales Engineers

Embarkcom

Jan 2000 - Jun 2000 (6 months)

Manager of Web Development, Data Integrations, Sales Engineers

Embarkcom

May 1999 - Jan 2000 (9 months)

Web Developer/Data Integrations/Sales Engineer/Quality Assurance

Embarkcom

Jan 1998 - May 1999 (1 year 5 months)

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