A
Antonina Biliaieva
About
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Digital Marketing Lead | Performance Marketing | User Acquisition & Growth Marketing
Poland
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Résumé
Jobs
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Digital Media PlannerPoint2WebNov 2024 - Current (2 years)- Providing strategic consulting to help clients successfully launch and optimize ad campaigns on paid platforms. I deliver recommendations to achieve performance goals, increase revenue and profitability, leads and purchases, and maximize ROAS. - Conducting PPC audits to identify growth opportunities and boost campaign performance. - Building and maintaining strong client relationships, day-to-day support. Markets: Tier 1, Tier 2 Niches: E-commerce, EdTech, Travel, Mobile apps, Dating, Gaming, Social Casino, Leadgen, etc Show less- Digital Media Planner / Performance Marketing ConsultantPoint2WebNov 2024 - Feb 2026 (1 year 4 months)- Developing digital strategies and providing strategic consulting to launch and scale campaigns across paid platforms. - Deliver recommendations to achieve business and marketing goals, increase revenue and profitability, leads and purchases, and maximize ROAS. - Conducting performance audits, monitoring industry trends and innovations, and leveraging data analysis to uncover growth opportunities and enhance campaign performance. Geo: Tier 1, Tier 2. Niche / products: e-commerce, apps, EdTech, gaming.
- DDigital Marketing Consulting | LecturerJan 2023 - Current (3 years 10 months)- Developing and executing digital marketing strategies for e-commerce, mobile apps, web products. I worked with brands - ti.ua, Eva.ua (mobile app & e-commerce), GUD.ua, etc. - Creating and scaling campaigns across platforms: Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Apple Search Ads. - 🎓 I developed and delivered with my team PPC & web analytics course for veterans and their families 🇺🇦 Veterans UP -
- Head of Performance Marketing & Web AnalyticsdentsuJan 2023 - Sep 2024 (1 year 9 months)Creating and executing comprehensive performance strategies across paid platforms for clients of agencies iProspect, Carat, Merkle, dentsu X. Responsible for PPC & analytics department at iProspect: - Led a team of 20 specialists and team leads; - Created and executed PPC & User Acquisition strategies across paid platforms - Google Ads, Meta Ads, Apple Search Ads, Criteo, programmatic, media etc; - Web analytics; creating dashboards, set up tracking, etc; - Mobile App Promotion - user acquisition, mobile analytics. Niches: E-commerce, Telecom, FinTech, Pharmaceutical, FMCG, auto, education, etc GEOs: UA, EU Show less
- ПDigital Marketing Consultant | LecturerПредпринимательSep 2022 - Current (4 years 2 months)🚀Creating and executing digital marketing strategies. Help with creating and scaling campaigns across platforms: Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Apple Search Ads. 🎓 I developed and delivered with my team PPC & web analytics course for veterans and their families 🇺🇦 💡Passionate about leading, hiring, and training high-performing teams to drive results. 👩🏼💻👨🏻💻 free career consulting for Digital Marketing Specialists and PPC managers, from Junior Digital Managers to Team Leads and Head of Digital marketing Show less
- Head of Digital MarketingYakabooJun 2021 - Dec 2022 (1 year 7 months)Managed digital marketing department at online book store. Responsible for: - full-scope digital marketing & web analytics, - Google Ads, Meta Ads, TikTok Ads campaigns, - SEO & ASO, - affiliate marketing, - programmatic, - retention marketing - email, push, sms, - mobile app promotion, - promo activities, - media campaigns to increase brand awareness, - led a team of 10.
- Digital Marketing Lead (CIS)ASBISJul 2020 - Jun 2021 (1 year)I led full-scope performance marketing of Apple Premium Reseller stores in CIS region. Hiring and training local teams, developing and executing performance marketing strategies. Responsible for PPC & Media, email marketing, and Web analytics. Managed 360 media campaigns - new products launches, promo & sales, open new stores.
- HHead of Digital MarketingJan 2020 - Oct 2020 (10 months)Responsible for full-scope Digital Marketing, including media, PPC, analytics, SEO. Managed launch and promotion mobile app from scratch. Creating and executing product and marketing strategies, including setting up mobile analytics, PR, email, paid and content.
- HHead of Digital MarketingApr 2018 - Jan 2020 (1 year 10 months)Full-scope digital marketing management, including PPC, SEO, analytics, and media for e-commerce and chain of offline stores. Managing digital team of 8 (2 SEO specialists, 2 PPC managers, media planner, CPA manager, designer, web analyst).
- DDigital Marketing Team LeadApr 2018 - Jan 2020 (1 year 10 months)Full-scope digital marketing management, including PPC, SEO, analytics, and media for e-commerce and chain of offline stores. Managing digital team of 8 (2 SEO specialists, 2 PPC managers, media planner, CPA manager, designer, web analyst).
- DDigital Marketing ManagerOct 2014 - Mar 2018 (3 years 6 months)Responsible for performance marketing strategy and paid channels: - Google Ads, Meta Ads, CPA, Price aggregators, Programmatic. - Digital Media. - Developing and implementing SMM strategy. - Managing production for digital campaigns: banners, landing page, video ads. - Managing agencies.
- PPPC SpecialistMay 2013 - Oct 2014 (1 year 6 months)Setting up and optimising Google Ads & FB Ads using all possible tools for our clients.
• Creating advertising campaigns for clients in Google AdWords, Yandex Direct, FB Ads, VK.
• Set up campaigns in Google Ads&FB Ads for 10+ clients.
• Improving and optimizing campaigns in Google Search, GDN, Video, Mobile
• Creating PPC strategy to clients.
• Analytics & budgeting.
• Reporting, clients communication and supporting.
Education
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- KBrand StrategyKyiv Academy of Media ArtJan 2020 - Jan 2021 (1 year 1 month)
- master, Master's degree, LawUniversity of Economics and Law