Ken Yanhs

Ken Yanhs

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CMO
United States

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Jobs verified_user 0% verified
  • Element
    CMO
    Element
    Jan 2026 - Current (8 months)
    Responsible for brand, product marketing, and growth for a leading AI-first CRM and agent platform powering enrollment, engagement, and student success in higher education. Incredible YoY growth and hiring for roles across the org.
  • zoovu
    CMO
    zoovu
    Feb 2023 - Jan 2026 (3 years)
    Leading global marketing at Zoovu where our platform is solving a problem that effects millions of consumers everyday...how do you find the best product that you want quickly and easily. Our powerful AI product discovery platform matches the right products from client brands like LEGO, Bosch, Dyson, 3M to their consumers with beautiful tailored experiences across their digital journey.
  • IntelyCare
    SVP Marketing
    IntelyCare
    Dec 2019 - Mar 2023 (3 years 4 months)
    Heading up marketing for one of the fastest growing health tech start-ups in the country. Three year growth rate of 7,047%. No. 1 on the Boston Business Journal’s Fast 50 list, outranking all other private companies in Massachusetts. No. 33 on Deloitte Technology Fast 500 and No. 41 on the Inc. 5000. We are hiring aggressively in the Boston area and nationally. Please reach out to me directly if you are interested in working for a company that has a mission to empower healthcare heroes to transform the way they work; has a strong cultural pulse; is tenacious but yet humble.
  • Zappi
    EVP of Marketing
    Zappi
    Sep 2017 - Dec 2019 (2 years 4 months)
    Leading teams in Boston and London working on the product and consumer marketing of the world’s most powerful automated insights platform - making it faster and more economical for global brands to iteratively test and learn across all stages of their innovation and advertising development. Zappi helps global companies like Pepsi, IBM and Amazon to make better decisions.
  • LEGO Education
    Director of Marketing
    LEGO Education
    Sep 2015 - Sep 2017 (2 years 1 month)
    Established the Boston HQ for LEGO in the education market by building a team of marketers in brand, digital, traditional media and analytics to help drive direct sales, e-commerce and dealers in the US and Canada. Developed vendor relationships to drive marketing effectiveness in SEM, PR, and content partnerships to help increase reach and impact to sales. Worked across global and local solutions, sales, customer service, and operations team to drive input to global marketing, pricing, profitability, and demand/inventory planning.
  • itslearning AS
    Global Director Marketing Demand Generation
    itslearning AS
    May 2014 - Aug 2015 (1 year 4 months)
    Driving global marketing and demand generation strategy for a SAS education company expanding rapidly into the US market. Concentration in lead generation, analytics, marketing automation, digital engagement and strategic global marketing partnerships to drive results. Programs such as targeted B2B content development, infographics, videos and focus on innovative OLA, landing page and email campaigns have helped US market achieved growth in online and offline metrics.
  • EF Education First
    Global Director of Digital Development and Design
    EF Education First
    Jul 2012 - Jun 2014 (2 years)
    Leading a team of interactive producers, marketers, developers, and digital designers to grow EF’s business school division by creating innovative digital campaigns and infrastructure to drive conversion at each stage while lowering the cost of marketing and technology spend. Really proud to have such a great team spread out across London, Luzern and Bangalore to rollout compelling creative work like hultprize.org, while also building sophisticated technical solutions like a seamless integrated technology platform utilizing CMS (Sitecore), CRM (Salesforce.com) and marketing automation system (Eloqua/Oracle) to target messages and increase conversions.
  • WGBH
    Senior Director, Digital Product Management and Strategy
    WGBH
    Nov 2009 - Jul 2012 (2 years 9 months)
    Led the Digital Marketing Products and Services group responsible for creating engaging digital experiences, marketing and platforms to convert digital behavior data into fans, prospects, customers and members of WGBH. Utilizing ecommerce, online donations, online advertising, e-mail campaigns, paid search and social media campaigns to drive new customer acquisition opportunities using tiered content, events, marketing and promotional products aimed towards fan based communities. Program manager for enterprise launch of a Salesforce.com CRM, Eloqua marketing automation package, cVent event package, Hootsuite social media monitoring system
  • Bain  Company
    Global Manager Online Technology Products
    Bain Company
    Dec 2008 - Nov 2009 (1 year)
  • Digitas
    Manager
    Digitas
    Jul 2007 - Nov 2008 (1 year 5 months)
  • Bain and Company
    Global Digital Communication Specialist
    Bain and Company
    Jul 2003 - Jul 2007 (4 years 1 month)
  • The Atlantic Monthly
    Online Marketing Manager
    The Atlantic Monthly
    Jul 2000 - Jul 2003 (3 years 1 month)
  • M
    Account Executive
    Middleberg Euro RSCG
    Jun 1999 - Jul 2000 (1 year 2 months)
  • Thomasnet
    Analyst
    Thomasnet
    Jan 1998
Education verified_user 0% verified
  • University of Oregon
    Bachelor of Arts (B.A, English and Chinese Literature
    University of Oregon
  • R
    Certificate in Publishing, Publishing books
    Radcliffe Publishing Course
Projects (professional or personal) verified_user 0% verified
    This is a community-created genome.