Jill Bradley

Vice President, Brand & Creative

Bestow

Nov 2022 - Current (3 years 10 months)

• Defined and launched Bestow’s D2C brand identity—including logo, visual system, tone of voice, and full-funnel marketing strategy—establishing market credibility and emotional resonance in a crowded FinTech space. • Drove 2x–5x YoY revenue growth, while reducing customer acquisition cost (CAC) by 50% in the first two years and another 40% over the next two—through disciplined performance optimization and brand storytelling. • Conceived and launched Bestow’s B2B marketing function; partnered with Biz Dev to land three blue-chip enterprise clients in the first year, expanding brand value across channels and audiences. • Established the product marketing function from the ground up, revamping targeting and messaging strategies, and aligning

Vice President, Creative

Bestow

Aug 2020 - Nov 2022 (2 years 4 months)

Creative Director

Bestow

Jul 2019 - Aug 2020 (1 year 2 months)

Associate Creative Director

RGA

Dec 2015 - Jun 2019 (3 years 7 months)

• Led pitch and full activation for Barbie’s 60th Birthday, a one-day NYC event that generated $10M+ in earned media and 2M+ social impressions. • Managed cross-disciplinary teams of 12–20 (strategy, UX, experience design, creative, connections planning), plus multiple tech and production vendors. • Drove creative innovation across brand experiences by pushing teams to integrate emerging technologies, resulting in award-winning, high-impact work. • Expanded Western Digital into a global AOR relationship through launch campaigns across WD, SanDisk, and G-Technology portfolios. • Cross-sector experience spanning apparel, CPG, tech, toys, and nonprofit, with clients like Nike, PepsiCo, Samsung, and Mattel.

Creative Director

Various Organizations as Independent Contractor ProjectBased or Freelancer

Jul 2015 - Dec 2015 (6 months)

After relocating to LA for personal reasons, I built a freelance business up and down the California coast. Clients included Allegiant Air, Bosch, Nice Agency, Woo Agency, and more.

Associate Creative Director

Saatchi Saatchi

Jan 2015 - Jun 2015 (6 months)

Walmart, Yoplait and new business

Senior Copywriter

mcgarrybowen

Jun 2013 - Dec 2014 (1 year 7 months)

United Airlines, Marriott Hotels and the Brooklyn Academy of Music

Senior Copywriter

RR Partners

Mar 2010 - Jun 2013 (3 years 4 months)

Las Vegas Convention and Visitors Authority, RE/MAX

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