Joel Jackson

Joel Jackson

About

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Co-Founder | President
California, United States

Timeline


work
Job
school
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Résumé


Jobs verified_user 0% verified
  • Lifeforce
    Co-Founder | President
    Lifeforce
    Aug 2021 - Current (4 years 11 months)
    Lifeforce is putting a world class longevity doctor in every pocket in America.
  • ELM Foods
    Co-Founder | CEO
    ELM Foods
    Aug 2020 - Oct 2021 (1 year 3 months)
    ELM made plant-based grocery shopping effortless. Our platform learned what you liked, how you cook, and how often you purchase to bring you the groceries you need when you need them. Acquired thousands of customers across the LA area while delivering tens of thousands of meals of food.
  • M
    Growth / Software consultant
    Maxon LLC
    Feb 2020 - Aug 2021 (1 year 7 months)
    Various e-commerce: Marketing + P&L partnership for small e-comm brands. Scope AR: Sales and system engineering for an AR platform enabling everyone to be an expert at the click of a button. Share.VC: Consulted on go-to-market and system design for a set of incubated companies.
  • Upgrade Labs
    Chief Technology Officer
    Upgrade Labs
    Jan 2019 - Mar 2020 (1 year 3 months)
    At Bulletproof Labs we built an archetype for moving modern wellness from "SickCare" to "HealthCare". By using proactive testing with algorithm recomended interventions we built an experience that allowed our customers to identify and fix problems before they started to affect their health. Imagine coming in to our location, getting a series of tests and learning your cortisol level is high. Long term this leads to risk of cardiac disease, type 2 diabetes, weight gain etc. We would put you on a series of interventions like our "Brain Trainer" and Float Tank to reduce cortisol before it becomes a chronic health problem. * Built our digital marketing practice as our primary customer acquisition channel. * Led creation of Slack powered "Ret
  • Bravura Security
    Software Developer
    Bravura Security
    Oct 2004 - Aug 2006 (1 year 11 months)
    Web Software Development, Debugging, Developing Software to Integrate Mutliple IT Stuctures
  • The Honest Company
    Lead Engineer
    The Honest Company
    Honest launched as a high-growth DTC brand in an era before robust DTC infrastructure existed. I joined roughly a year post-launch. The company was still developing the foundational systems needed to scale customer acquisition and fulfillment in a do-it-all-yourself environment. Over the next 18 months, as our daily orders surged from roughly 1,500 to 20,000, I led the creation of scalable systems that underpinned a consistent 14%+ MoM growth. I built critical solutions ranging from warehouse logistics and subscription management to real-time alerting and integrated web platforms. My single greatest achievement during this time (non-facetiously) was re-arranging the printers in our warehouse. It sounds simple, but this fix broke through a
  • The Honest Company
    Director Of Engineering
    The Honest Company
    In 2017, Honest was in the midst of a reality check. We were shifting from a high-growth DTC darling chasing billion-dollar dreams to a profit-focused organization driving toward IPO. That meant taking a hard look at our G&A costs (built on the dream of endless hyper-growth) and making tough calls, especially regarding our technology team. I led a transformation of our technology operations—cutting unnecessary costs without sacrificing performance. I oversaw the shift from our custom-built e-commerce stack to robust, industry-standard platforms, reducing overhead while accelerating our ability to iterate on consumer acquisition and retention strategies. These actions paved the way for the company’s eventual IPO. 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐃𝐮
  • S
    Co-Founder | CEO
    SnackPanda
    SnackPanda was a food delivery service similar to grubhub. We built a system that allowed restaurants to drop a widget into their website and using either phone, fax or in restaurant terminal receive orders to deliver to their customers. We grew SnackPanda into the largest food ordering platform in the Alberta area. Led sales and go-to market as well as product strategy as we launched. Using this technology we introduced many of the restaurants in the Edmonton and Alberta area to online ordering at a time that online ordering was not yet prevalent on the internet.
  • Xfire
    Lead Engineer
    Xfire
    Led the ruby efforts at Xfire supporting over 10 million users on an online gaming social network allowing users to share screenshots, videos, gaming activities and stream live in game footage. Built out a site capable of carrying hundreds of thousands of concurrent users viewing dynamic content and developed systems capable of taking real time game io from large numbers of gamers to track in game stats.
  • The Honest Company
    Director - Growth and Customer Lifecycle
    The Honest Company
    In 2015, Facebook marketing experienced a paradigm shift. Before then, success was all about arbitraging rock-bottom pricing on ad inventory. As ad inventory costs soared and mobile usage surged, dramatic increases in CAC followed. To win, businesses needed to change their tactics, and this was an existential threat for a subscription business like Honest. Our growth depended on enough acquisition to replace churned customers at a working CAC-to-LTV. Over the next two years, I led the creation of innovative growth strategies that not only slashed our customer acquisition costs by 3x but also established acquisition structures that remain industry standards today. By pioneering off-site acquisition funnels for targeted customer cohorts, an
  • TouchMetric Inc
    CEO
    TouchMetric Inc
    Touchmetric produced an iOS based customer data collection platform called surveyor. It allowed customers such as Apple, The San Diego Chargers, the CDC and others clients to easily perform on site data gathering to learn more about their customers. We acquired TouchMetric in 2009 and rebuilt and re-invigorated the platform, leading to enterprise contracts with some of the most respected customer facing companies in the world.
Education verified_user 0% verified
  • University of Alberta
    University of Alberta
    University of Alberta
    Jan 2006 - Dec 2009 (4 years)
  • University of Alberta
    B.Sc. Computer Science, Computer Science
    University of Alberta
    Jan 2001 - Dec 2005 (5 years)
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