Mike Wesner

I help colleges with strategic growth by crafting marketing systems that produce continuous, high quality lead generation systems. My portfolio of work includes vertical market work in industries such as Health Care, New Mover Programs, Point of Sale programs and non-profit organizations. My most recent success has been in Higher Education recruitment marketing. Often my work includes solutions with multi-channel solutions that converge into a lead generation and scoring system that allows organizations to work more effectively and more efficiently to increase revenue. My background includes leadership (U.S. Navy Commander), one-to-one marketing, geo-demography and modeling, data analytics, print media; and direct mail systems that integrate: - personalize URL landing pages - email - micro-websites - CRM integration - re-targeting - digital capture - triggered-nurture messaging - conversion methods I typically help presidents of small to medium sized companies, Vice Presidents and Admissions Deans of private colleges, non-profit organization boards, start up entrepreneurs, and any organization desiring growth in sales, members, associates, etc. I work with you by conducting an audit of your organization's communication systems and marketing methods and then crafting a program to produce and close high quality leads (inquiries) in your organization. AKA "The Big Idea Guy"