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Rachel Warrington

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Partner at Verus Consulting | Change Management Lead, Marketing Strategist, & Veteran Advocate
Coeur d'Alene, Idaho, United States

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Timeline


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Résumé


Jobs verified_user 0% verified
  • I
    Independent Contractor
    Jan 2021 - Current (5 years 10 months)
  • P
    Partner, Operations & Marketing
    Jan 2021 - Current (5 years 10 months)
  • Cisco
    Program Manager, Change Strategy
    Cisco
    Jan 2021 - Current (5 years 10 months)
  • Nelnet
    Director, Marketing
    Nelnet
    Dec 2018 - Jan 2021 (2 years 2 months)
    - Led marketing and communication strategy for Nelnet business lines. - Accountable for the delivery and performance of integrated marketing plans. - Presented marketing initiatives, performance, and priorities to C-level executives. - Managed and developed a team of skilled marketing professionals - Collaborated with senior leaders across Nelnet divisions and business lines for cross-sale initiatives.
  • Nelnet
    Senior Marketing Manager
    Nelnet
    Jul 2018 - Dec 2018 (6 months)
    - Responsible for the strategy and delivery of the in-house marketing team’s objectives and initiatives. - Accountable for the delivery and performance of multi-channel marketing programs. - Led marketing strategy for seven business lines within Nelnet’s new growth business division. - Managed and motivated a team of Marketing Managers and Specialists. - Developed relationships with business leaders and C-level executives.
  • Nelnet
    Marketing Manager
    Nelnet
    Dec 2016 - Jul 2018 (1 year 8 months)
    - Developed effective marketing, advertising and promotional plans that met brand and business goals. - Collaborated with C-level executives at Nelnet for internal and external communications, including presentations for shareholder, investor, all company, and all director meetings - Accountable for the strategic marketing planning, execution, and performance for two start-up businesses and internal communications for a 9,000-person company - Supervised and developed a team of Marketing Specialists - Contributed to revenue increase of 66% from 2016 to 2017 and 48% from 2017 to 2018 for a D2C business line
  • Nelnet
    Account Executive, Corporate Marketing
    Nelnet
    Dec 2013 - Dec 2016 (3 years 1 month)
    - Ensured that business and brand strategies are being met through compelling creative. - Developed marketing strategy, annual plan, budget, and calendar for ten business lines - Collaborated with in-house creative team to guide campaign execution. - Crafted brand strategy, purpose, and messaging for new businesses and acquisitions
  • Nebraska Book Company, Inc.
    Marketing Coordinator, Textbooks Division
    Nebraska Book Company, Inc.
    Apr 2012 - Dec 2013 (1 year 9 months)
    - Guided project-level strategic direction and work with designers to execute marketing initiatives - Assessed projected ROI on projects, campaigns and outsourcing opportunities - Created marketing launch plans for new products - Assisted with convention and event planning
  • NRC Health
    Measurement Services Specialist
    NRC Health
    Mar 2011 - Apr 2012 (1 year 2 months)
    - Worked as a project manager to implement and maintain healthcare surveys - Created client data transmission services (DTS) and managed incoming data - Performed survey quality assurance measures for team to ensure perfect product
Education verified_user 0% verified
  • Nebraska Wesleyan University
    bachelor, Bachelor of Arts in Business Administration and Communications
    Nebraska Wesleyan University
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