Angela Smith

Angela Smith

About

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Co-founder & CEO, AFFINITY | Non Executive Director | Past Board Director Independent Media Association of Australia (IMAA); Chair DEI Council IMAA
New South Wales, Australia

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • IMAA Independent Media Agencies Australia
    Non Executive Director
    IMAA Independent Media Agencies Australia
    Nov 2023 - Current (2 years 11 months)
  • AFFINITY Australia
    Chief Executive Officer
    AFFINITY Australia
    Jan 2023 - Current (3 years 9 months)
  • IMAA Independent Media Agencies Australia
    Chair - Diversity, Equity & Inclusion Council
    IMAA Independent Media Agencies Australia
    Nov 2022 - Current (3 years 11 months)
  • IMAA Independent Media Agencies Australia
    IMAA Leadership Team
    IMAA Independent Media Agencies Australia
    Oct 2022 - Current (4 years)
  • AFFINITY Australia
    Chief Brand Officer
    AFFINITY Australia
    Aug 2020 - Current (6 years 2 months)
  • AFFINITY Australia
    Chief Strategy Officer
    AFFINITY Australia
    May 2004 - Jul 2020 (16 years 3 months)
    Brands need more than awareness. Brands need people to have an affinity with them.

    With increasingly more ways to reach and influence people, brands have more opportunity than ever to develop relationships with consumers beyond mere advertising campaigns.

    With these possibilities, we've consciously created a collective of talented folk with diverse skills in research, media, brand strategy, social, digital, content development and advertising. We all work together, on every brief, to provide uniquely holistic and lateral ideas to deliver ways to meet objectives and connect people to our clients' brands.

    I am creator, co-owner and brand guardian at Affinity. With a past career in scientific research, a legal
  • i
    integration manager
    Jan 2001 - Jan 2004 (3 years 1 month)
  • H
    Account Director
    Hammond Thackeray
    Jan 2000 - Aug 2001 (1 year 8 months)
  • M
    Account Manager
    Medicus PDA
    Jan 1998 - Jan 2000 (2 years 1 month)
  • W
    Solicitor
    Ward Keller
    Jan 1996 - Jan 1998 (2 years 1 month)
    Specialised in Litigation, primarily in Medical Negligence, Family and Criminal Law
Education verified_user 0% verified
  • University of Adelaide
    Bachelor of Science (Hons Pharmacol, Medical Sciences
    University of Adelaide
  • University of Adelaide
    BSc, Medical Sciences
    University of Adelaide
  • Charles Darwin University
    LLB, Law
    Charles Darwin University
  • Concordia College
    Concordia College
    Concordia College
Awards verified_user 0% verified
  • I
    Finalist - Print & Poster
    Issued by Spikes Asia Awards
    "Kissably Clean" - Prozym for Ceva
  • I
    Clever Data - Winner
    Issued by MSiX Awards
    Diving into Data Makes a Big Splash for Narellan Pools
  • I
    Finalist
    Issued by Global Awards
    Zoely for MSD DTC Campaign
  • I
    Finalist
    Issued by Cannes Lions
  • I
    Judge
    Issued by BT Awards
  • I
    Integrated Campaign
    Issued by Davey Awards
    Salvos Give A Lunch Christmas Appeal Campaign
  • I
    Best Single Advertisement - Winner
    Issued by Prime Awards
    "Suffering in Silence" - Norspan for Mundipharma

    The Prime Awards recognise excellence in Australian Pharma & Life Sciences
  • I
    Display Advertising - Silver
    Issued by W Awards
    "Suffering in Silence" - Norspan for Mundipharma
  • I
    Judge
    Issued by ADMA ACE Awards
  • I
    Creative Excellence Social Media
    Issued by ADMA
    Salvos Give A Lunch Christmas Appeal Campaign
  • I
    Judge
    Issued by Effies The Communications Council
  • I
    Digital Excellence Award 2012
    Issued by Prime Awards
    Zoely for MSD DTC Campaign
  • I
    Online Advertising B-to–C
    Issued by Davey Awards
    Salvos Gen Y Red Shield Appeal
  • I
    Marketing Effectiveness
    Issued by Davey Awards
    Zoely for MSD GP Geotargeting Campaign
  • I
    Marketing Effectiveness - Silver
    Issued by W Awards
    "Suffering in Silence" - Norspan for Mundipharma
  • I
    Rich Media - Silver
    Issued by W Awards
    "Suffering in Silence" - Norspan for Mundipharma
  • I
    Judge
    Issued by ADMA ACE Awards
  • I
    Display Advertising B-to-C
    Issued by Davey Awards
    Zoely for MSD DTC Campaign
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