Bill Miksich

Vice President Operations

Customerio

Apr 2024 - Current (2 years 7 months)

Leading operations at Customer.io with a focus on scale, clarity, and execution. Scope spans strategic planning, IT and security, procurement, program management, automation, and overall operating cadence. Close partnership with the executive team to align long-term strategy with how we run the business day to day.
The role is about building connective tissue across teams. Clear priorities, tracking what matters, eliminating friction, and building systems that make complexity disappear as the company grows. Over the past year the work has shifted significantly toward AI-augmented operations. Coding agents now power procurement workflows, contrac

Chief Of Staff

Customerio

Jun 2022 - May 2024 (2 years)

First Chief of Staff at Customer.io. The company had grown to a point where the distance between long-term strategy and daily execution needed a dedicated function to close it.

Built the operating cadence from scratch. That meant designing the strategic planning process, introducing the Rocks framework (EOS-inspired), standing up quarterly business reviews, and creating the metrics and dashboards that gave the executive team consistent visibility into performance across departments. Before this role, much of that connective tissue did not exist.

Most of the work was cross-functional by nature. Aligning teams on priorities, makin

Head of Solutions Architecture

Customerio

Feb 2020 - Jun 2022 (2 years 5 months)

Customer.io is a platform that helps marketing and product teams consolidate and manage their most critical messages, automation, and recommendations into one spot. The Solutions Architecture team helps customers better understand how their product and marketing strategy aligns with an investment in Customer.io.

Marketing Director

Simple Finance

Mar 2019 - Feb 2020 (1 year)

Director of Demand Generation

Customerio

Jul 2016 - Feb 2019 (2 years 8 months)

Director of Demand Generation

NWEA

Jan 2016 - Jun 2016 (6 months)

Working to optimize the marketing funnel by coordinating efforts between sales, content development, and product teams.

Sr. Marketing Communications Manager

NWEA

Oct 2013 - Jan 2016 (2 years 4 months)

Focus areas include: Demand gen strategy, brand and product communications

Lead the effort to enhance the reach and efficacy of the NWEA product line by crafting effective demand gen strategies. Work closely with the sales, marketing and product management teams to lead and execute multi-channel campaigns focused on customer retention and new customer acquisition. Utilize data from variety of systems including Marketo, Salesforce.com, Google Analytics, and in-product reports to improve conversions for prospects in different stages of the sales funnel.

Account Manager (Consultant)

Response Capture Inc

Jul 2013 - Oct 2013 (4 months)

Contract marketing & creative strategy for clients in the technology, manufacturing, and health plan transparency verticals. Focused on program development that drives demand, and is implemented across an integrated sales and marketing ecosystem. Duties included implementation and integration of Silverpop marketing automation platform with Salesforce.com, lead scoring model development, and a number of sales automation workflows based on firmographic data.

Marketing Automation Consultant

NWEA

May 2013 - Jul 2013 (3 months)

Contracted to assist with creation of integrated marketing campaigns, maintenance of integrations between Marketo and Salesforce.com, HTML template/asset creation, and workflow documentation.

Marketing Operations Manager

Jive Software

Jul 2012 - Apr 2013 (10 months)

Responsible for all marketing systems, processes and reporting related to Jive’s demand generation programs. Partnered with Events, Field, Website and Marketing Programs teams to drive an optimized process for creating, tracking and converting leads into sales opportunities. Created and maintained centralized marketing metrics dashboards and various sales dashboards.

R

Director of Design & Channel Integration

Relationship Marketing Inc RMi

Jun 2010 - Jul 2012 (2 years 2 months)

Managed campaign implementation for life-science clients. This included all print and digital product, along with tactics produced by third party vendors. It was my responsibility to ensure we were being efficient and relevant in the way we engage our clients and communicate clearly across all channels.
• Process enhancements
• Building knowledge base across cross-functional teams
• Marketing automation
• Engagement and response metric reporting
• Marketing best practices

Brand experience:
SPRYCEL® (dasatinib) - Bristol-Myers Squibb
ABILIFY® (aripiprazole) - Bristol-Myers Squibb
Saphris® (asenapine) - Amgen
Sensipar® (cinacalcet) - Amgen
Nplate® (romiplostim) - Amgen
Trilipix

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Sr. Art Director

Relationship Marketing Inc RMi

Jun 2008 - Jun 2010 (2 years 1 month)

Managed freelancers, web development and multi-channel campaigns. Brought solutions to complex creative marketing problems while maximizing team communication.

R

Art Director

Relationship Marketing Inc RMi

Dec 2006 - Jun 2008 (1 year 7 months)

Provided art direction and design for clients in a variety of verticals across multiple channels. Worked closely with account managers, leadership team members and the creative team to explore and create successful RM programs.

Graphic Designer

Kahler Slater Architects

Apr 2005 - Dec 2006 (1 year 9 months)

Responsible for the creation of marketing support materials, brand identity, marketing communication planning and new media.

D

Graphic Designer

Delta Design

Jan 2003 - Jan 2005 (2 years 1 month)

Created marketing support materials for large brands in the Retirement Investment Services group at The Principal Financial Group.

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Bill Miksich

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