Juan Carlos Mendoza Barrios

Digital Sales Acceleration Leader - LATAM

IBM

Oct 2025 - Current (1 year)

Microsoft Digital Partner Marketing Lead - Americas

Indigo Slate

Oct 2024 - Sep 2025 (1 year)

Responsible for crafting strategic marketing plans and executing co-branded marketing campaigns between Microsoft and its business partners across the Americas to increase brand awareness and generate new business opportunities. ACHIEVEMENTS:
• ️Generated 900+ pipeline opportunities by leading 50+ co-marketing campaigns across LATAM, North America, and EMEA, driving growth through compelling partner storytelling and integrated go-to-market execution.
• ️Increased brand awareness by 4x industry benchmarks for Microsoft partners by delivering creative, emotionally resonant campaigns that enhanced visibility and impact across key international markets.
• ️Surpassed conversion benchmarks by 1.3x through the development of high-pe

Microsoft Digital Partner Marketing Advisor - Americas

Indigo Slate

May 2024 - Oct 2024 (6 months)

Global Marketing and Communications Manager

Propelland

Jan 2023 - May 2024 (1 year 5 months)

Responsible for the development and implementation of Propelland’s marketing, social media, branding, thought leadership, and communication activities. ACHIEVEMENTS:
• ️ Boosted brand awareness by generating a 35% year-over-year (YoY) increase in website visitors, along with a 3x rise in click-through rates (CTR), effectively driving digital engagement.
• ️ Generated leads for business development by creating efficient digital sales funnels utilizing landing pages, social media ads, and organic content.
• ️ Achieved a 52% YoY increase in website impressions through strategic on-page SEO optimizations and the creation of new landing pages, enhancing visibility and engagement.
• ️ Grew social media audiences by 40% YoY, co

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Digital Marketing Growth Director

Jun 2022 - Oct 2022 (5 months)

Responsible for leading Digital Marketing strategies for SALT VP clients across USA, LATAM and Europe, and the companies associated in line with the objectives and expected results. ACHIEVEMENTS:
• ️ Increased revenue by 70% (YoY; 2022) from digital channels (Social Media and Google) for the oldest SALT VP client.
• ️ Reduced time-to-conversion from 120 days to 30 days in social media and google channels.
• ️ Led the design and development of the in-house internal marketing agency of Salt Venture Partners: Bunji.io
• ️ Expanded and developed the LATAM market for the European Edtech leader, Formación Alcalá, generating a community of

Digital Marketing Manager

BUNJI Growth

Jan 2022 - May 2022 (5 months)

Responsible for the implementation of digital marketing and advertising campaigns for SALT Venture clients across USA and LATAM; preparing marketing and advertising strategies, plans, and objectives.

Senior Account Manager

OlimpIA

Sep 2021 - Dec 2021 (4 months)

Responsible for leading and supporting the digital transformation of companies in the private and public sectors of the Colombian Caribbean Coast through IT solutions. ACHIEVEMENTS:
• ️ Developed a strategic plan that became a new business vertical for the company, valued at US$ 1 million dollars, to support the digital transformation of Utility companies in the Caribbean Coast of Colombia such as AIR-E, Afinia, AAA, and Gases del Caribe.
• ️ Provided guidance for quick product adoption for the IT solutions acquired (SaaS) by the companies in the Caribbean Coast of Colombia, and oversaw business contract renewals to maintain customer satisfaction.
• ️ Managed key business accounts in the Colombian Caribbean Coast valued at 1.

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Partner Marketing and Communications Manager ALAC & Western Europe

AB Inflatables

Jan 2018 - Sep 2021 (3 years 9 months)

Responsible for leading the global Digital Marketing strategy and end-to-end commercial and marketing business operations of 20 partner retail stores in LATAM, the Caribbean, and Western Europe. ACHIEVEMENTS:
• ️ Implemented the Digital Marketing Division for the company, creating Database management, E-Newsletters programs, SEO, UX/UI optimizations on the company’s website, Social Media Management, and Ad Campaigns.
• ️ Expanded partner retail stores to 16 new countries in Latin America, the Caribbean, and Western Europe, positioning the AB Inflatables brand as # 1 in its segment with the largest presence of retail stores in the Caribbean.
• ️ Built a communications strategy to keep sales teams of worldwide partner retail st

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Partner Marketing & Sales Professional LATAM & The Caribbean

AB Inflatables

Feb 2015 - Dec 2017 (2 years 11 months)

Responsible for leading the global Digital Marketing strategy and all end-to-end commercial and marketing business operations of partner retail stores in LATAM and the Caribbean.

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Marketing & Sales Professional

AB Inflatables

Oct 2013 - Jan 2015 (1 year 4 months)

Responsible for managing end-to-end commercial and marketing business operations of partner retail stores.

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Business Intelligence Consultant

Oct 2011 - May 2012 (8 months)

Responsible for providing consulting services for the company Digiprint Ltda to design role functions, company procedures, and KPIs per department to achieve ISO 9001 certification. ACHIEVEMENTS:
• ️ Achieved an 85% implementation of the consulting services.
• ️ Coordinated and oversaw the implementation of the Total Quality Management (TQM) designed to reach ISO 9001 Standards with success.

Retail Merchandiser - Professional Internship

The Walt Disney Company

Jun 2008 - Jan 2009 (8 months)

Responsible for overseeing 3 different retail stores of Disney’s Hollywood Studios theme park, guaranteeing that the shelves meet Disney’s corporate guidelines. ACHIEVEMENTS:
• ️ Guaranteed Disney’s merchandising look of 3 different retail stores (Hollywood Tower of Terror, Rock-n-Roller Coaster & Fantasmic) according to the guidelines of Walt Disney Company.
• ️ Generated daily sales reports for area management of retail stores of Hollywood Tower Of Terror, Rock-n-Roller Coaster, and Mickey’s water show Fantasmic.
• ️ Provided magical customer experiences in 3 different stores of Walt Disney’s theme park Hollywood Studios.

Juan Carlos Mendoza Barrios

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Juan Carlos Mendoza Barrios

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