I'm a Senior Product (UI/UX) Designer with extensive experience driving user-centered design and product strategy across the full development lifecycle. I design with purpose — blending creativity, user empathy, and business goals into digital experiences that deliver measurable impact. With deep experience across the full product lifecycle, I’ve led user-centered design and strategy for clients like Fortune Magazine (NYC) and guided high-performing teams across industries. My work is rooted in discovery-driven insights, validated through data, and scaled with structure. Proven leader in building and mentoring high-performing design teams, guiding projects from Discovery through Delivery with a strategic, data-informed approach. Passionate about fostering innovation and personal growth, I empower teams to deliver designs that delight users and exceed business objectives. Committed to aligning design excellence with product vision, I deliver scalable, impactful solutions that drive measurable success and long-term growth.